SEO Team Lead

We are seeking an experienced SEO Team Lead with a strong background in U.S. digital marketing and a proven track record in strategic back-link acquisition. In this role, you will drive our overall SEO vision, lead and mentor the SEO team, and execute high-impact optimization strategies that contribute to organic growth. The ideal candidate has deep expertise in on-page, off-page, and technical SEO—especially advanced backlinking strategies—and thrives in a collaborative, fast-paced environment.

Key Responsibilities

Team Leadership & Strategy

• Lead, mentor, and manage the SEO team, ensuring alignment with company objectives.
• Develop and execute comprehensive SEO strategies tailored to the U.S. market.
• Set performance KPIs, track progress, and provide coaching to improve team output.
• Collaborate cross-functionally with content, development, product, and marketing teams.

SEO Execution & Optimization

• Conduct in-depth keyword research, competitive analysis, and market trend evaluation.
• Oversee on-page optimization, ensuring content is structured for maximum visibility.
• Manage technical SEO initiatives including site architecture, crawlability, indexation, Core Web Vitals, and schema implementation.
• Audit and optimize website performance to maintain search engine compliance and best practices.

Backlinking & Off-Page Strategy

• Design and scale backlink acquisition strategies tailored for U.S. audiences.
• Build relationships with authoritative publishers, industry sites, influencers, and media outlets.
• Monitor backlink profiles and perform link gap analysis to strengthen domain authority.
• Coordinate digital PR initiatives and outreach campaigns to secure high-value placements.

Analytics & Reporting

• Monitor rankings, traffic patterns, and conversions using tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.
• Prepare weekly and monthly performance reports with actionable insights.
• Use data-driven decision-making to refine SEO strategies and uncover new opportunities.

Qualifications

• 5–10+ years of hands-on SEO experience, with a strong focus on the U.S. digital landscape.
• Proven experience leading or managing an SEO team.
• Demonstrated success in developing high-impact backlinking campaigns and off-page SEO programs.
• Expert knowledge of search engine algorithms, ranking factors, and industry best practices.
• Proficiency with major SEO tools (Ahrefs, SEMrush, Screaming Frog, Google Suite, etc.).
• Strong understanding of technical SEO and collaboration with development teams.
• Excellent communication skills, both written and verbal.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

Preferred Experience (Nice to Have)

• Experience with digital PR or content marketing strategies.
• Familiarity with enterprise-level SEO environments.
• Background working with B2B brands in the U.S. market.

Job Type: Full-time

Pay: ₹600,000.00 - ₹800,000.00 per year

Benefits:

• Health insurance
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Ability to commute/relocate:

• Malad, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Do you have experience leading or managing an SEO team?
• Have you created or led backlink acquisition strategies? If yes, please share an example.
• What’s the most complex technical SEO issue you’ve solved?

Education:

• Bachelor's (Preferred)

Experience:

• SEO: 5 years (Preferred)

Work Location: In person