SEO Analyst

Job Description

🚀 Job Title: SEO Growth Strategist & Technical Lead Location: Mumbai (Western line) Type: Full-Time Experience: 4–8 Years Reports to: Head of Digital Marketing English: Fluent English 🔍 Who We're Looking For We’re hiring a strategic, analytical, and execution-focused SEO Expert who’s fluent in both technical SEO and organic growth strategy. You must be obsessed with rankings, speed, search intent, Core Web Vitals, and understand how to grow domain authority in competitive niches. This role isn’t just about audits — it’s about impact, conversions, and getting websites ranked in the top 3 positions on Google across key geographies (UAE, India, GCC, etc.). 🎯 Key Responsibilities 🔧 Technical SEO Conduct complete technical audits: site speed, crawl depth, indexation issues, mobile usability, structured data, and JavaScript rendering. Monitor & optimise Core Web Vitals, page speed (LCP, CLS, FID), and mobile performance. Manage and implement canonical tags, hreflang, and structured schema markups for rich results. Set up and maintain sitemaps, robots.txt, disavow files, and ensure proper crawl budget utilisation. 📈 Strategic SEO Planning Own the SEO roadmap: weekly/monthly execution aligned with business goals. Build keyword clusters, topical maps, and content silos that match search intent and drive organic journeys. Collaborate with paid media, product, and development teams to align performance goals. Plan and execute location-based SEO and multilingual SEO strategies. ✍️ Content & On-Page SEO Create and optimise content briefs based on search intent, LSI keywords, and SERP feature targeting. Guide writers on E-E-A-T principles and SEO writing best practices. Optimise for snippets, People Also Ask, image/video SEO, and internal link equity. Lead competitor content gap analysis and develop an action plan for topic coverage. 🔗 Off-Page & Authority Building Develop a high-quality backlink strategy: editorial links, digital PR, guest posting, HARO, and partnerships. Identify and remove toxic backlinks; monitor domain health and link velocity. Research & engage with niche influencers, forums, and communities for authentic SEO signals. 📊 Measurement & Tools Mastery Own dashboards and tracking using: Google Search Console GA4 with events & conversion goals Looker Studio or custom dashboards Regularly update keyword rankings, traffic segmentation, and conversion attribution reports. Provide monthly executive SEO reports with deep insights, trends, and strategy adjustments. 🧠 Must-Have Expertise & Tools Advanced SEO Tools: Ahrefs, SEMrush, Screaming Frog, Sitebulb, Surfer SEO, RankMath/Yoast, PageSpeed Insights, GTmetrix. Web CMS: WordPress, Webflow, Shopify, Magento (basic HTML/CSS understanding is a plus). Analytics Stack: GA4, Google Tag Manager, GSC, Hotjar, Clarity. Competitor Analysis: SERP tracking tools, content research, backlink profiling. AI-Integrated SEO Workflows: ChatGPT, Surfer SEO, Frase, Jasper for content velocity and first drafts. ✅ You’ll Thrive If You Think like a product owner: balancing speed, structure, and scalability. Can explain algorithm changes like Helpful Content or Spam Update 2024 to clients or founders. Have ranked sites in competitive spaces (e.g., fintech, real estate, clinics, marketplaces). Know how to handle SEO migrations, recovery from traffic drops, and domain consolidation. 🎁 What You’ll Get Ownership of organic growth in a fast-scaling ecosystem. Access to advanced tools and budgets for experiments. Opportunity to work with cross-functional teams and C-level stakeholders. Transparent KPIs, incentives for traffic milestones, and flexibility. 📧 Send your resume 👉 career@pscsglobal.in Subject Line: SEO Analyst – Application Your top 3 ranking case studies (before/after graphs, traffic growth, tools used). A short note on one SEO myth you love busting. CV + your LinkedIn or portfolio (if available).