Senior Search Engine Optimization

Company Description

Urban Yatra

Over the years, Urban Yatra has built a reputation for professionalism, transparency, and customer satisfaction. Backed by a dedicated team of travel experts, our services include hotel bookings, transportation, sightseeing, pilgrimage tours, and MICE (Meetings, Incentives, Conferences, and Exhibitions) management.

We operate our own fleet of vehicles and maintain strong tie-ups with quality hotels to ensure a seamless and comfortable journey for every traveler.

Whether you're planning a family vacation, a romantic getaway, a spiritual retreat, or a corporate offsite, Urban Yatra is your reliable partner for safe, memorable, and hassle-free travel.

Role Description

Senior SEO Executive

Key Responsibilities:

• Develop and execute advanced SEO strategies to increase website visibility, traffic, and ranking.
• Conduct in-depth keyword research, competitor analysis, and market trends to identify growth opportunities.
• Optimize website architecture, content, and linking structure in line with best SEO practices.
• Lead technical SEO audits and implement actionable recommendations (e.g., crawlability, indexing, page speed).
• Manage and oversee off-page SEO efforts including link-building campaigns and outreach strategies.
• Monitor performance metrics and prepare detailed SEO reports using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
• Coordinate with content, design, and web development teams to implement SEO-enhancing improvements.
• Stay ahead of algorithm updates and continuously refine strategies accordingly.
• Mentor and support junior SEO executives as needed.

Requirements:

• Bachelor’s degree in Marketing, Computer Science, Communications, or a related field.
• Minimum 3 years of hands-on experience in SEO with a proven track record of successful projects.
• Expertise in SEO tools: Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz, Screaming Frog, etc.
• Sound knowledge of HTML, CSS, schema markup, and CMS platforms (especially WordPress).
• Strong understanding of Google algorithm updates, E-A-T principles, and Core Web Vitals.
• Analytical mindset with excellent communication and reporting skills.

Preferred:

• Experience in local SEO, e-commerce SEO, or technical SEO.
• Familiarity with SMO (Social Media Optimization), paid marketing, or content marketing.
• Ability to lead projects and manage timelines independently.

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