Senior Product Manager

About the Role

We are looking for a Product Manager who is passionate about crafting seamless, high-conversion user onboarding journeys in fintech. You will lead the end-to-end product experience from signup to activation, leveraging data, design, and tech collaboration to continuously improve the funnel. If you enjoy working on user-first digital products, solving real-world onboarding challenges at scale, and collaborating across functions to drive impact, this is the role for you.

The Product Manager will be responsible for designing, planning and executing the loan application journey for a digital user — including funnel design, data-led experimentation, and close coordination with engineering and risk teams. You will ensure that our onboarding experience is simple, scalable, compliant, and effective in converting users into transacting customers.

Key Responsibilities:

Product Strategy & Vision

• Define and evolve the product vision for user onboarding and early lifecycle journeys.
• Use funnel diagnostics, user research, and competitor benchmarking to shape the roadmap.
• Balance user experience, compliance (KYC, risk), and operational scalability.
• Drive end-to-end product development from concept (0) to launch (1)

Product Development

• Own the onboarding and activation funnel in the app — from app open to first transaction.
• Define user journeys, edge cases, and success metrics in detailed PRDs.
• Work closely with engineers to validate tech feasibility, resolve blockers, and ensure timely delivery.
• Collaborate with design and compliance to maintain frictionless but secure flows.

Analytics & Iteration

• Set up dashboards to track funnel metrics, drop-offs, time-to-KYC, and activation cohorts.
• Run A/B experiments and use behavioral insights to iterate and optimize flows.
• Deep-dive into data to identify root causes of user friction or drop-offs.
• Partner with analytics and CX teams to gather qualitative and quantitative feedback.

Cross-functional Collaboration:

• Work closely with business, marketing, design, and tech teams to ensure alignment on onboarding goals.
• Coordinate with risk and ops teams for fraud checks, verifications, and backend flows.

Skills & Qualifications:

• 3–5 years of product management experience in consumer-facing digital products in fintech, or neo banking is required.
• Proven track record of owning onboarding or user activation funnels in a mobile-first environment.
• Strong problem solving mindset — own a business problem and work with teams to arrive at a solution
• Deep technical understanding — able to discuss integrations, make design calls with engineering heads and ability to work on cross-platform micro-service based architecture
• Strong stakeholder management skills and experience of co-solving with higher management.

Good to Have:

• Exposure to gamification or progressive profiling using AI in onboarding.
• Prior experience with experimentation platforms and cohort analytics.
• Experience in using AI led tools to improve funnel conversion metrics