Senior Marketing Manager

About Wellness Extract:

Wellness Extract is a high-growth, research-backed company operating in the nutraceutical and wellness space, delivering scientifically-formulated supplements and health products to global markets. We leverage a robust Direct-to-Consumer (D2C) model supported by cutting edge digital infrastructure, Shopify-powered e-commerce, and expert internal teams focused on content, design, technology, and digital marketing. Our core markets include North America, Europe, and Asia.

Position Summary:

The Marketing Program Manager will play a pivotal role in executing, optimizing, and managing integrated marketing programs to accelerate revenue and brand impact. This leader will oversee cross-functional project delivery, drive digital marketing excellence, and ensure seamless coordination across e-commerce, creative, and technical teams to achieve strategic business goals.

Key Responsibilities:

Marketing Program Leadership & Revenue Growth:

 Manage end-to-end execution of marketing programs and campaigns, ensuring alignment with business objectives.

 Maximize ROI and conversion across digital channels (Google Ads, Meta, Amazon, email, and SMS).

 Support product launches, promotions, and global market expansion efforts.

Cross-Functional Team Coordination:

 Lead and support teams including Content Writers, Graphic Designers, Social Media and Digital Marketing, E-Commerce, Email Marketing, Project Managers, Shopify Developers, and Software Engineers.

 Ensure collaborative delivery of integrated campaigns, creative assets, and digital initiatives.

Digital & Performance Marketing:

 Oversee paid advertising (PPC, SEM, SEO) and optimize performance across platforms.

 Employ generative AI tools (ChatGPT, Jasper, etc.) for scaling content creation and digital ad optimization.

Program & Campaign Management:

 Plan, implement, and measure multi-channel campaigns, brand-building activities, and influencer partnerships.

 Ensure all marketing activities adhere to global health and marketing compliance standards (FDA, FSSAI, etc.).

Customer Lifecycle & Retention Marketing:

 Develop high-impact email, SMS, and retargeting programs using platforms such as Klaviyo, HubSpot, or ActiveCampaign.

 Implement automation workflows to increase engagement, retention, and lifetime value.

Analytics, Insights & Reporting:

 Drive data-driven decisions using Google Analytics, GA4, Power BI, and other analytics platforms.

 Coordinate market and competitor research to inform program strategies.

Project Management:

 Oversee project execution utilizing Zoho Projects or equivalent platforms (Asana, Jira, Trello) for sprint planning, resource allocation, and timely delivery.

Key Requirements:

 Minimum 8-12 years of marketing experience, with exposure to e-commerce execution.

 Record of successful digital marketing and high-ROI campaign delivery.

 Experience managing diverse teams (content, creative, digital, and development).

 Hands-on expertise in Shopify and digital ad ecosystems.

 Power-user of Zoho Projects or similar project management tools.

 Proficiency in lifecycle, performance, and retention marketing.

 Strong understanding of generative AI tools for marketing automation.

 Excellent communication, leadership, and cross-team collaboration.

 Industry knowledge in Pharmaceuticals, Nutraceuticals, or Wellness (preferred).

Preferred Skills & Certifications:

 Experience in global e-commerce, localization, multi-currency Shopify storefronts, and cross-border logistics.

 Strategic mindset with advanced problem-solving and decision-making ability.

 Proactive, adaptable, and resilient in a fast-paced, evolving business landscape.

 Agile, PMP, or Six Sigma certifications.

 Strategic Performance Marketing // Proven records of ROI // Command on CRM Tools, Workflow // Social Media Marketing Strategists // Funnelytics