Job
Description
Job Role in Brevity: Looking for thinkers & doers who are result oriented, high on energy, aggressive & ability to absorb steep pressure for fast growing digital agency. An expert in Digital media marketing who has all-round expertise brand & performance marketing which is inclusive and not limited to social media, Search, Marketplaces and other facets of Digital Media, responsible for the design and implementation of a comprehensive digital marketing strategy for the brand that drives client deliverables. Drive adoption of emerging as well as leading technologies and practices in MarTech, Data & Analytics Platforms and build deep capabilities within EC. Responsibilities · Define a transformational digital roadmap aligned to the corporate strategy to maximize operational efficiencies, market awareness, and customer engagement. · Manage the digital lifecycle; from concept, throughout the build and test phases, until launch and maintenance. · Measure ROI and engagement for digital marketing activities including established procedures to track and monitor effectiveness and measure actual performance against planned performance. · Leverage digital platforms to provide solutions for challenges faced by the Brands. · An expert in running Digital Marketing campaigns, specializing in Google Ads, E-tail Media, Performance Marketing, Search Engine Optimization, Social Media Marketing, Programmatic & Mobile. · An expert in various AdTech/MarTech platforms. · Identify opportunities for cross/Upsell across their set of clients and help business teams in converting them. · Working closely with the team on Campaign enhancement & Optimization · Advise account teams on research, strategy, creation, execution, and measurement of content across various digital channels. · Establish strong and successful partnerships by advocating and educating technology vendors, publishers & data providers and internal stakeholders in line with the vision and ambition to shape technologies to suit our needs. · Develop and build services and solutions based on market requirements Support custom/ad hoc external and internal special projects. Desired Candidate/ What you will need to Succeed in this role: 5-10 years of experience in a digital media agency. · Interpersonal, verbal, written communication and presentation skills · Intelligent, entrepreneurial with strong work ethic · Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum. · In-depth understanding of digital advertising landscape from either media planning or sales planner perspective. Understanding of Digital Ad platforms such as Google Ads, Amazon Ads, Flipkart, Facebook business manager, etc. · High competency level in analysis & insight generation. In-depth understanding of Ad tracking & monitoring tools such as DCM, Google Analytics, etc · Detailed understanding of SEO · Excellent time management/project management skills, with the ability to manage detailed work and communicate project status effectively to all levels. · Some working outside the standard working hours may be necessary. What you can expect in an average week: You will be involved with numerous brand managers, so it’s important to develop a good understanding and identify specific business needs for each one. Your average week may include: • Attend key strategic briefings, status meetings with brand partners. • Produce and present media strategies. • Be present and on time, to all required meetings. • Work collaboratively with our colleagues from creative, design & finance. • Work collaboratively within the Digital Advertising Operations and Buying process - write and present internal briefs across all digital disciplines, monitor progress, direct optimisation changes, avoid under / over-spends and add provide insight to post campaign reports. • Sign off all digital media billing packs relevant to your portfolio, to ensure alignment and avoid under and overspends. • Update monthly forecasting reports. Few Brands we work with: MRF, The Sleep Company, VIP Bags, Nissin Foods, Western Refrigeration, Savsol Lubricants, Skybags, Emami, Coats, Bajaj Electricals, Pepsi, Sugar Cosmetics, Parle, MG Motors, Karcher, L&T, Castrol, PlayerzPot, Stoa Paris, Fuji Films, Samsung & the list goes on… Why Join EC: · Fast-growing Agency: Experience the soaring growth of digital and be part of a fast-growing agency. Working with top clients across verticals will enhance your skills and career trajectory. · Creative Innovation : Opportunity to develop creative and innovative solutions at the intersection of channels + digital, activations + digital, and retail + digital solutions. · Diverse Culture : We embrace diversity in people, ideas, and opinions. Togetherness is the strength of ECult. · Learning & Development : Opportunities for upskilling and cross-skilling. We equip our people to adapt to a transforming business world. · Work Hard, Party Harder : Enjoy periodic celebrations, parties, bashes, dance, sports, lunches, and brunches. Epic, you might say! · Rewards & Recognition : We have a robust rewards and recognition policy called SPOTLIGHT, featuring exciting awards and rewards. Our people are OUR people. We are a close-knit family. You'll also enjoy home-style food here. 😊 Show more Show less
