Senior Manager Digital Marketing

Senior Manager - Digital (Shopsy)

We are seeking a strategic and results-driven User Acquisition & Growth Manager to join our dynamic marketing team who can lead and execute data-driven initiatives to drive customer acquisition. The ideal candidate must have a strong analytical mindset, creative problem-solving skills, and 4-5 years of hands-on experience working on large budgets in driving user acquisition strategies for mobile apps. You will work cross-functionally with product, marketing, business, and analytics teams to identify growth opportunities and optimise the new user journey.

Key Responsibilities:

User Acquisition (Installs):

• Design, execute, and optimise user acquisition campaigns, primarily focused on driving app installs.
• Lead A/B testing and conversion optimisation efforts across marketing channels, landing pages, and user flows.
• Identify new channels and tactics for user acquisition (mobile advertising networks, social media/influencer marketing, partnerships) to increase app installs and engagement.
• Analyse and monitor performance across all acquisition channels to ensure campaigns meet acquisition goals, budget allocations, and ROI.
• Work closely with the product and data teams to identify target segments, develop tailored campaigns, and ensure proper attribution and tracking.
• A/B test campaigns and creatives to maximise conversion rates and overall effectiveness.
• Collaborate with third-party agencies and internal teams to expand reach and maximise user growth.

Business Growth:

• Design and implement growth strategies across the funnel (acquisition, activation, retention)
• Analyse user behaviour and funnel metrics to identify growth opportunities across acquisition, activation, and retention
• Build models to forecast user growth, CAC, LTV, and ROI across various channels
• Collaborate with engineering and data teams to ensure proper event tracking, data cleanliness, and attribution.
• Support targeting, segmentation, and personalisation efforts through customer insights.
• Provide actionable recommendations to drive improvements in conversion rates, user engagement

Collaboration & Reporting:

• Work with the creative and content teams to develop engaging assets and messaging for acquisition and branding campaigns.
• Prepare and present regular performance reports on Key Growth KPI and insights to stakeholders, with a focus on both acquisition metrics and brand health.
• Collaborate with product and growth teams to refine user acquisition and branding strategies based on feedback and results.

To succeed in this role – you should have the following

• A

  data-driven mindset

  with the ability to analyse performance metrics and make strategic decisions based on insights.

• Hands-on experience managing large-scale user acquisition campaigns

  across paid media platforms such as Meta (Facebook/Instagram), Google Ads, and programmatic channels.
• Proficiency in

  mobile marketing tools

  like Firebase, Branch, AppsFlyer, and Google Analytics, with a clear understanding of attribution and tracking.
• A strong grasp of

  A/B testing, funnel optimisation, and user segmentation

  to improve conversion rates and retention.
• Proven ability to work with

  cross-functional teams

  including product, analytics, engineering, and creatives to drive cohesive growth strategies.

• Project management skills

  to run multiple campaigns simultaneously while meeting KPIs and deadlines.
• Creativity and innovation in identifying new channels, crafting compelling messages, and adapting to rapidly changing market trends.

• Strong communication and presentation abilities

  , especially in delivering actionable insights and growth reports to stakeholders.
• Familiarity with

  growth modeling

  (CAC, LTV, ROI forecasting) and experience in scaling mobile app user bases.