Senior Manager Digital Marketing

Data driven individual with 3 to 6-years relevant experience Devise digital marketing strategies and initiate campaigns to drive traffic to the website and generate inbound leads Design, build and maintain social media presence of the client Develop content that is insightful, useful, relevant and engaging for users Ability to build a content strategy for the website keeping in mind audience trends, latest happenings To create, curate, and publish SEO optimized content and metadata for all digital platforms. Prioritize site defects and collaborate with development agency to correct them in a timely manner Liaise with web development & content writer regarding the day-to-day management of the website. Liaise with internal resources Create a roadmap of on-site changes that boost SEO on a continual basis and develop the specifications to convey it to the technical team. Manage and optimize spend across various online media channels Manage digital marketing plans and implementation across search, social, video, email marketing, affiliates and other digital channels Deliver paid digital media marketing SEM, SMM, SEO, Affiliates, etc Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Expertise in online reputation management and familiarity with at least one reputation management tool would be an advantage Experience of digital marketing in the healthcare domain would be a definite plus Be a team player and should have the confidence of interacting with the top management of corporate clients. Functional Area: Marketing, Advertising, MR, PR, Media Planning