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RARR Technologies
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Digital Marketing Specialist

Digital Marketing Specialist

RARR Technologies

2 - 3 years

4 - 12 Lacs

jaipur rajasthan india

Posted:10 hours ago| Platform: Foundit logo

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Skills Required

digital marketing social media marketing email marketing

Work Mode

On-site

Job Type

Full Time

Job Description

Job Summary:

Digital Marketing Executive

Key Responsibilities

Digital Campaign Management

Plan, execute, and monitor digital marketing campaigns across search engines, social media, email, display advertising, and content marketing platforms.
Collaborate with content creators, designers, and developers to ensure campaign alignment and success.

Search Engine Optimization (SEO)

Conduct keyword research and optimize website content to improve organic rankings.
Implement on-page and off-page SEO strategies to enhance visibility and drive organic traffic.

Social Media Marketing

Develop and manage social media strategies to build brand awareness and audience engagement.
Manage and maintain profiles on Instagram, Facebook, LinkedIn, and other relevant platforms.
Create engaging posts, reels, and stories with platform-specific visuals and content.

Email Marketing

Plan and execute email campaigns including newsletters, promotions, and automated sequences.
Segment email lists and analyze performance to improve open and click-through rates.

Paid Advertising

Set up and manage paid campaigns across Google Ads, Facebook Ads, and LinkedIn Ads.
Conduct A/B testing, monitor ad spend, and optimize campaigns for maximum ROI.

Analytics and Reporting

Track and analyze digital marketing performance using tools like Google Analytics and platform insights.
Generate periodic reports highlighting KPIs and provide data-driven recommendations.

Conversion Rate Optimization (CRO)

Identify and implement improvements across website and landing pages to increase conversions.

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