Digital Marketing Specialist

Job Description

About The Company….

Fire and Personal safety enterprises is a leading manufacturing company in fire protection industry. we have a great research and development team of engineers and professionals who committed to providing high-quality innovative and the latest technology-based fire protection solutions that meet customers. Unique need and exceed their expectation.

Job Title: Digital Marketing Executive
Company: Fire and Personal Safety Enterprises
Location: Dwarka Sector 11, New Delhi
Salary Range: based on experience

Job Summary:

Fire and Personal Safety Enterprises is looking for a skilled Digital Marketing Executive who can independently handle all aspects of digital marketing, online branding, lead generation, and social media growth.

Key Responsibilities:

1. Social Media Management

• Create, manage, and grow company presence across platforms (Facebook, Instagram, LinkedIn, YouTube, etc.)
• Develop engaging content, reels, stories, and posts for regular updates
• Respond to messages, comments, and inquiries promptly

2. Performance Marketing

• Run paid ad campaigns on Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads
• Monitor ad performance, analyze data, and optimize for better ROI
• Manage budgeting for digital campaigns

3. SEO & Website Management

• Perform on-page and off-page SEO to improve website ranking
• Update website content, blogs, banners, and product details
• Conduct keyword research and track SEO performance

4. Content Creation

• Write creative content for posts, ads, emailers, brochures, and blogs
• Coordinate with graphic designers OR create basic graphics using tools like Canva

5. Lead Generation

• Develop campaigns focused on generating quality leads for sales team
• Track leads and ensure proper follow-up reporting

6. Email & WhatsApp Marketing

• Create and send bulk email campaigns and WhatsApp broadcasts
• Maintain and update customer database

7. Analytics & Reporting

• Prepare weekly and monthly performance reports
• Analyze campaign results and suggest improvements

8. Branding & Strategy

• Plan and execute digital strategies to increase brand visibility
• Competitor analysis and market research
• Support offline marketing requirements when needed

Required Skills:

• Strong knowledge of SEO, Google Analytics, Google Ads, Meta Ads Manager
• Good understanding of all social media platforms
• Ability to create content and basic graphics
• Understanding of CRM and email marketing tools
• Strong communication and analytical skills
• Ability to work independently and meet deadlines.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Paid time off

Work Location: In person