Senior HR Generalist Talent Acquisition Focus

Job Description

Location : Mohali, Punjab (On-site ) Department : Marketing & Communications Employment Type : Full-Time Experience Required : 6+ Years Reports To : Head of Marketing Company Overview At XtecGlobal, we deliver transformative digital solutions through innovative web development, performance marketing, and business automation. As we scale our presence across industries, we are looking for a highly motivated and creative Social Media Manager to join our marketing team and take full ownership of our digital voice across platforms. Position Summary The Social Media Manager will be responsible for developing and executing the company’s social media strategy, overseeing content creation, community management, influencer collaborations, and analytics. This role demands both creative flair and strategic acumen, with the ability to translate business goals into impactful social campaigns. You’ll be managing brand storytelling while also driving measurable engagement, growth, and conversions. Key Responsibilities Content Strategy & Creation Develop and implement a robust multi-platform social media strategy aligned with marketing and business objectives. Plan and manage a content calendar that spans organic and campaign-specific posts (stories, reels, videos, carousels, etc.). Collaborate with content writers, designers, and video editors to produce engaging, platform-specific content. Ensure all creatives adhere to brand guidelines, tone of voice, and storytelling standards. Community Management Own and manage all interactions across social platforms (Instagram, LinkedIn, Facebook, Twitter/X, YouTube, TikTok and more as per requirment). Actively engage with users, respond to comments and DMs, and build meaningful connections. Monitor brand sentiment and manage real-time engagement during live events, campaigns, or launches. Campaign Execution Plan and execute integrated campaigns, including product launches, events, and promotions. Collaborate with paid media teams to ensure synergy between organic and paid social efforts. Partner with influencers, content creators, and ambassadors to amplify reach and brand credibility. Performance Analysis & Reporting Track key performance indicators (KPIs) such as engagement, reach, followers, traffic, and conversions. Use analytics tools like Meta Business Suite, Google Analytics, Sprout Social, or similar to generate weekly/monthly reports. Derive actionable insights and iterate strategies based on performance trends and audience behaviour. Trend Spotting & Innovation Stay updated on platform algorithm changes, emerging trends, and new content formats. Introduce fresh content ideas and experiment with new platforms and tools. Lead innovation in storytelling through reels, lives, user-generated content, and interactive formats. Cross-Functional Collaboration Work closely with the design, SEO, product, and performance marketing teams to ensure alignment across all digital touchpoints. Provide creative briefs to internal or external teams and manage deadlines effectively. Participate in brainstorming sessions and contribute ideas across broader marketing campaigns. Candidate Profile We’re looking for someone who: Talks, walks, and breathes content. Sees problems as creative opportunities. Questions the obvious and explores the unexpected. Lives at the intersection of culture, curiosity, and content. Is not a Marvel superhero, but might as well be one on the internet. Required Qualifications Bachelor’s degree in Marketing, Mass Communication, Digital Media, or a related field. 6+ years of experience in social media marketing, preferably in digital, travel, lifestyle, or e-commerce domains. Proven experience creating, managing, and scaling campaigns on Instagram, Facebook, LinkedIn, Twitter/X, YouTube, and TikTok. Proficient in social media tools (Buffer, Later, Sprout Social, Hootsuite, Meta Suite, etc.). Strong copywriting and visual storytelling skills. Basic understanding of SEO, Google Analytics, and marketing funnels. Strong interpersonal and project management skills. Fluency in English; regional language skills (optional, but a plus). Preferred Qualifications Experience working in or with influencer marketing and the creator economy. Paid campaign experience across Meta Ads, LinkedIn Ads, and/or TikTok Ads. Proficiency with Canva, Adobe Suite (Photoshop, Premiere Pro, Illustrator), or other content creation tools. Prior exposure to audience segmentation and customer cohort targeting. Video editing and live streaming experience is a bonus. What We Offer Competitive salary and performance-based incentives Fast-paced, collaborative work culture with creative freedom Opportunity to grow into a strategic leadership role Learning & development support Exposure to multi-industry digital campaigns and brand strategy Application Instructions Interested candidates can send their updated resume, portfolio links (or social accounts managed), and 2–3 case studies or campaign summaries to: 📧 hr@xtecglobal.com Subject Line: “Application – Performance Marketing Manager – [Your Full Name]” Show more Show less