Senior Digital Marketing Specialist

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About MESC

The Media & Entertainment Skills Council (MESC) is a recognized sector skill council working under the aegis of the Ministry of Skill Development & Entrepreneurship (MSDE), Government of India. Headquartered in Jasola, New Delhi, MESC is dedicated to building a skilled workforce for India’s growing media and entertainment industry through training, certification, and capacity building initiatives.

We are a dynamic, innovation-driven organization committed to excellence and industry transformation.

Position Overview

We are seeking a results-oriented and experienced Senior Digital Marketing Manager to spearhead our paid marketing and performance-driven initiatives. The role requires expertise in PPC, SEM, Meta Ads Management, Paid Media, and Performance Marketing with the ability to drive measurable ROI, brand visibility, and digital growth.

As a senior role, the incumbent will be responsible for strategic planning, execution, and optimization of digital campaigns across multiple platforms while guiding and mentoring junior team members.

Key Responsibilities

· Lead and execute paid media campaigns across Google Ads, Meta Ads (Facebook, Instagram), YouTube, and other platforms.

· Drive SEM & PPC strategies for improved lead generation, conversion optimization, and brand presence.

· Manage and optimize budgets to ensure cost efficiency and maximum ROI.

· Develop and oversee multi-channel digital campaigns including search, display, remarketing, and video ads.

· Track, analyze, and report campaign performance using advanced analytics tools.

· Work closely with content, design, and strategy teams for integrated marketing solutions.

· Stay updated with the latest digital marketing trends, tools, and best practices.

· Mentor, guide, and oversee the work of digital marketing executives.

Key Requirements

· Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred).

· 5+ years of experience

Hands-on expertise in:

o Google Ads (Search, Display, YouTube)

o Meta Ads Manager (Facebook, Instagram)

o PPC Campaign Management

o SEM / Paid Search Marketing

o Remarketing & Retargeting Strategies

· Strong knowledge of Google Analytics, Data Studio, Tag Manager, and campaign reporting tools.

· Demonstrated ability to deliver performance-based outcomes and KPIs.

· Excellent communication, team leadership, and stakeholder management skills.

· Certifications in Google Ads / Meta Blueprint preferred.

Preferred Skills

· Experience with LinkedIn Ads, Programmatic Advertising, and Affiliate Marketing.

· Understanding of SEO and its synergy with paid campaigns.

· Data-driven mindset with problem-solving and innovation capabilities.

Why Join MESC?

· Be part of a national-level skill development council under the Ministry of Skill Development & Entrepreneurship (MSDE), Government of India.

· Opportunity to lead impactful digital marketing campaigns for one of India’s fastest-growing industries.

· Dynamic and growth-oriented workplace located in Jasola, New Delhi.

· Competitive compensation with scope for professional advancement.

If you are passionate about driving performance marketing and wish to contribute to India’s skill development mission, we invite you to apply.