Senior Digital Marketing Specialist

• Develop, implement, and optimize comprehensive digital marketing strategies aligned with business goals.
• Conduct competitor and market research to identify growth opportunities.
• Lead on-page, off-page, and technical SEO strategies to improve organic rankings.
• Ensure website UX, content, and structure are optimized for higher conversions.
• Plan and manage campaigns across Google Ads, Meta, LinkedIn, and other platforms.
• Monitor performance, optimize budgets, and maximize ROI.
• Oversee content creation strategies (blogs, landing pages, infographics, videos, etc.).
• Ensure consistent brand messaging across digital platforms.
• Develop strategies to grow and engage social media communities.
• Track analytics and run campaigns for brand awareness and lead generation.
• Design and execute email campaigns for lead nurturing and retention.
• Implement marketing automation workflows to optimize the sales funnel.
• Track KPIs across all digital channels using Google Analytics, Search Console, and other tools.
• Provide weekly/monthly reports with insights and improvement plans.
• Mentor and guide junior marketers, interns, and content creators.
• Coordinate with sales, design, and development teams for campaign execution.
• Drive qualified leads through multi-channel digital marketing campaigns.
• Optimize landing pages, CTAs, and funnels for higher conversion rates.
• Stay updated with the latest digital marketing trends, tools, and technologies.
• Recommend and implement innovative strategies to stay ahead of competitors.

Job Types: Full-time, Permanent

Pay: ₹26,266.05 - ₹35,214.56 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement

Work Location: In person