Senior Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Indore (On-site)

Experience Required: 2–5 Years

Industry: IT / Software Services

Focus: International Lead Generation

About the Role:

We are looking for a results-driven Digital Marketing Specialist with a strong background in B2B digital marketing, particularly in the IT sector. The ideal candidate will have 2–5 years of overall experience, with at least 1–2 years in an IT company focused on international lead generation.

This is a full-time on-site position based in Indore.

Key Responsibilities:

• Plan, execute, and optimize digital marketing campaigns to generate high-quality international leads.
• Utilize platforms such as Google Ads, LinkedIn, and other paid channels to target overseas markets.
• Develop and manage email marketing campaigns targeting B2B clients.
• Create engaging content for digital campaigns including blogs, landing pages, and ad copies.
• Conduct keyword research and implement SEO strategies to improve organic visibility.
• Analyze campaign performance using tools like Google Analytics, SEMrush, or HubSpot, and provide actionable insights.
• Collaborate with the sales team to align marketing efforts with lead conversion goals.
• Stay updated with the latest digital marketing and industry trends.

Requirements:

• 2–5 years of total experience in Digital Marketing.
• Minimum 1–2 years of experience in an IT company (mandatory).
• Proven track record in international B2B lead generation.
• Hands-on experience with digital tools and platforms (Google Ads, LinkedIn Campaign Manager, SEMrush, HubSpot, etc.)
• Strong understanding of SEO/SEM, content marketing, and email marketing.
• Excellent communication skills (verbal and written).
• Self-motivated, proactive, and detail-oriented.

What We Offer:

• A dynamic and collaborative work environment
• Opportunity to work with international markets and clients
• Competitive salary and performance-based incentives
• Career growth and learning opportunities

Job Type: Full-time

Pay: From ₹30,000.00 per month

Education:

• Bachelor's (Preferred)

Location:

• Indore, Madhya Pradesh (Required)

Work Location: In person