Company: Media & Entertainment Skills Council (MESC) Location: Lajpat Nagar / Jasola, New Delhi Experience: 5+ Years | Full-Time About the Role: MESC is hiring a Senior Digital Marketer to lead performance-driven campaigns across SEO, Google Ads, Meta Ads, and other platforms. We’re looking for a strategic thinker with strong execution capabilities to enhance brand visibility and drive targeted results. Key Responsibilities: Lead and optimize SEO & paid ad campaigns Manage Google Ads, Meta Ads & analytics tools Drive multi-platform digital advertising Analyze performance, generate reports, and suggest improvements Collaborate with internal teams for campaign execution Requirements: Minimum 5 years of hands-on digital marketing experience Expertise in SEO, Google Ads, and paid media strategy Strong analytical and communication skills Agency background preferred Apply at : hr@mescindia.org Working Hours: 9:30 AM – 7:00 PM (Monday to Saturday) Location: Lajpat Nagar / Jasola, New Delhi About MESC: A Sector Skill Council under NSDC, Ministry of Skill Development & Entrepreneurship, Govt. of India — working to upskill India’s media & entertainment workforce.
Job Description – Senior Digital Marketing Manager Organization: Media & Entertainment Skills Council (MESC) Location: Jasola, New Delhi Experience Required: Minimum 5 Years Employment Type: Full-Time About MESC The Media & Entertainment Skills Council (MESC) is a recognized sector skill council working under the aegis of the Ministry of Skill Development & Entrepreneurship (MSDE), Government of India. Headquartered in Jasola, New Delhi, MESC is dedicated to building a skilled workforce for India’s growing media and entertainment industry through training, certification, and capacity building initiatives. We are a dynamic, innovation-driven organization committed to excellence and industry transformation. Position Overview We are seeking a results-oriented and experienced Senior Digital Marketing Manager to spearhead our paid marketing and performance-driven initiatives. The role requires expertise in PPC, SEM, Meta Ads Management, Paid Media, and Performance Marketing with the ability to drive measurable ROI, brand visibility, and digital growth. As a senior role, the incumbent will be responsible for strategic planning, execution, and optimization of digital campaigns across multiple platforms while guiding and mentoring junior team members. Key Responsibilities · Lead and execute paid media campaigns across Google Ads, Meta Ads (Facebook, Instagram), YouTube, and other platforms. · Drive SEM & PPC strategies for improved lead generation, conversion optimization, and brand presence. · Manage and optimize budgets to ensure cost efficiency and maximum ROI. · Develop and oversee multi-channel digital campaigns including search, display, remarketing, and video ads. · Track, analyze, and report campaign performance using advanced analytics tools. · Work closely with content, design, and strategy teams for integrated marketing solutions. · Stay updated with the latest digital marketing trends, tools, and best practices. · Mentor, guide, and oversee the work of digital marketing executives. Key Requirements · Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred). · 5+ years of experience in Digital Marketing, Paid Media, or Performance Marketing roles. Hands-on expertise in: o Google Ads (Search, Display, YouTube) o Meta Ads Manager (Facebook, Instagram) o PPC Campaign Management o SEM / Paid Search Marketing o Remarketing & Retargeting Strategies · Strong knowledge of Google Analytics, Data Studio, Tag Manager, and campaign reporting tools. · Demonstrated ability to deliver performance-based outcomes and KPIs. · Excellent communication, team leadership, and stakeholder management skills. · Certifications in Google Ads / Meta Blueprint preferred. Preferred Skills · Experience with LinkedIn Ads, Programmatic Advertising, and Affiliate Marketing. · Understanding of SEO and its synergy with paid campaigns. · Data-driven mindset with problem-solving and innovation capabilities. Why Join MESC? · Be part of a national-level skill development council under the Ministry of Skill Development & Entrepreneurship (MSDE), Government of India. · Opportunity to lead impactful digital marketing campaigns for one of India’s fastest-growing industries. · Dynamic and growth-oriented workplace located in Jasola, New Delhi. · Competitive compensation with scope for professional advancement. If you are passionate about driving performance marketing and wish to contribute to India’s skill development mission, we invite you to apply.