Senior Digital Marketing Manager

About the Role:

We are seeking a result-oriented and experienced Digital Marketing Manager to lead our digital team and manage end-to-end client projects. The candidate must have hands-on experience across SEO, SMM, Campaigns, Website Management, and Mobile Application Marketing, with strong leadership and analytical skills.

Key Responsibilities:Team & Client Management

• Lead, guide, and manage a team of digital marketing executives and creative professionals.
• Handle end-to-end client communication, from understanding requirements to final delivery.
• Ensure timely execution of projects and maintain client satisfaction.
• Collaborate with internal teams (design, development, content) for effective campaign management.
• Develop and maintain long-term client relationships through consistent performance and support.

Digital Marketing Strategy & Execution

• Plan and execute integrated digital marketing strategies across multiple platforms.
• Manage and optimize SEO, SEM, and SMM campaigns for lead generation and brand growth.
• Run Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns.
• Oversee website performance, SEO optimization, and content updates in coordination with developers.
• Manage mobile application marketing, including ASO (App Store Optimization) and user engagement strategies.
• Execute email marketing, remarketing, and content marketing initiatives.

Performance Tracking & Optimization

• Monitor and evaluate campaign performance using Google Analytics, Search Console, and Ads Manager.
• Prepare regular KPI and ROI reports for clients and management.
• Identify performance trends and optimize campaigns for higher conversions.
• Ensure proper data tracking using Google Tag Manager and UTM parameters.

Strategy, Innovation & Growth

• Stay updated with latest digital marketing trends, tools, and algorithms.
• Propose innovative strategies for client growth and digital presence enhancement.
• Develop and maintain standard operating procedures (SOPs) for digital operations.
• Ensure quality control and consistency in all marketing deliverables.

Requirements / Candidate Preferences:

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• Minimum 3–6 years of experience in digital marketing, with at least 1–2 years in a managerial role.
• Strong expertise in:
• SEO, SEM, SMM, Google Ads, and Performance Marketing
• Website optimization (WordPress)
• Mobile App Marketing & ASO
• Proficiency in Google Tools (Analytics, Ads, Search Console, Tag Manager).
• Excellent communication, presentation, and team leadership skills.
• Analytical mindset with ability to interpret data and drive insights.
• Strong project management, multitasking, and time management abilities.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Provident Fund

Work Location: In person