Senior Digital Marketing Manager

We are seeking a highly experienced and performance-driven Senior Digital Marketing Manager to lead our digital growth strategy. The ideal candidate will be responsible for creating, executing, and optimizing 360° digital marketing campaigns across paid, owned, and earned media channels — with a sharp focus on ROI, brand building, and online sales growth.

Key Responsibilities1. Strategy & Leadership

• Develop and own the complete digital marketing roadmap for the brand.
• Define performance marketing strategies to drive leads, conversions, and repeat customers.
• Manage budgets, media planning, and digital spends efficiently for maximum ROI.
• Collaborate closely with e-commerce, sales, and design teams to ensure consistent communication across channels.

2. Performance Marketing

• Plan and execute paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other digital channels.
• Continuously optimize campaigns based on ROAS, CPA, and conversion data.
• Manage remarketing, lookalike audiences, and funnel optimization for better conversion rates.

3. SEO & Content Marketing

• Lead SEO strategy — keyword planning, content optimization, and ranking improvement.
• Develop strong content calendars (blogs, videos, reels, influencer campaigns).
• Coordinate with creative and content teams for storytelling that drives engagement and conversions.

4. Social Media & Brand Presence

• Build strong organic presence across social media platforms with a distinct brand voice.
• Plan influencer collaborations, campaigns, and engagement initiatives.
• Track and analyze social media metrics and adapt strategies for growth.

5. Analytics & Reporting

• Use analytics tools (Google Analytics, Meta Insights, SEMrush, etc.) to measure performance.
• Prepare weekly/monthly dashboards showing key KPIs (CPC, CTR, ROAS, engagement rate, conversion rate).
• Present insights and action plans to management.
• Requirements
• Graduate/Postgraduate (MBA/Marketing specialization preferred).
• 6–10 years of relevant experience in digital marketing and brand performance.
• Proven experience managing campaigns (Google, Meta, YouTube, etc.).
• Hands-on expertise in analytics tools, ad platforms, and marketing automation.
• Strong leadership, communication, and decision-making skills.
• Updated knowledge of digital trends, AI-driven marketing tools, and influencer ecosystems.

Job Type: Full-time

Pay: ₹60,000.00 - ₹90,000.00 per month

Work Location: In person