Posted:19 hours ago|
Platform:
On-site
Full Time
We are seeking an experienced Digital Marketing Manager to develop and manage comprehensive marketing campaigns that promote company products or services through digital channels. The candidate has to drive brand awareness, increase online engagement, and optimize lead generation through strategic execution of various digital marketing initiatives.
Key Responsibilities:
Develop and execute digital marketing strategies for online advertising, SMM - SEO optimization, and paid search campaigns (SEM, PPC).
Manage content creation and distribution across social media platforms, email marketing, and other content marketing channels to ensure consistent branding.
Optimize lead generation funnels, landing pages, and run A/B tests to improve user experience and conversion rates.
Monitor, analyze, and report on campaign performance using tools like Google Analytics, providing actionable insights for improvement.
Collaborate with sales teams, content creators, and external vendors to align marketing initiatives with business goals.
Manage budgets for paid campaigns, track ROI, and adjust strategies to optimize spending.
Proven expertise in SEO, SEM, PPC, social media marketing, and email marketing.
Proficiency in tools and platforms such as Google Ads, Google Analytics and social media management tools.
Strong analytical skills with the ability to interpret data and improve campaign performance.
Excellent communication, organizational, and project management skills.
2-5 years of hands-on experience in digital marketing roles.
Job Type: Full-time
Work Location: In person
Noviindus Technologies
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