Senior Digital Marketing Manager

Role Overview

• Plan, execute, and optimize digital ad campaigns across Meta, Google, YouTube, and property portals. Constantly experiment and innovate with new media formats.
• Monitor performance metrics like CPL, CTR, ROAS, and drive campaign-level and channel-level optimization.
• Collaborate with sales teams to track lead quality, attribution, and conversion outcomes.

Website, SEO & AI SEO

• Own the performance and upkeep of the companys website, ensuring it is optimized for performance, UX, and SEO.
• Develop and execute SEO strategies, leveraging both traditional and AI-powered tools to drive high-intent organic traffic.
• Manage third-party developers, writers, and SEO vendors to meet traffic and ranking targets.

Tech & Digital Systems

• Drive the development, improvement, and maintenance of the Marathon mobile app and web platforms.
• Drive marketing automation initiatives
• Own marketing and sales tech stack (CRM, marketing automation, analytics tools) and collaborate with cross-functional teams to enhance workflows.

Data & Analytics

• Build detailed dashboards and reports to track campaign performance, user behavior, funnel efficiency, and ROI.
• Set up UTM tracking, event goals, conversion tagging, and lead source tracking to ensure end-to-end visibility.

Digital Transformation & Automation

• Champion the adoption of new AI tools and technologies across marketing, sales, and post-sales functions.
• Identify bottlenecks and manual processes within marketing and sales and drive automation initiatives.
• Work with internal tech and product teams or external vendors to implement tools and workflows for scale and efficiency.

Key Qualifications

• 5+ years of experience in digital marketing, with proven experience managing large media budgets across Meta, Google, and property portals.
• Deep understanding of performance marketing metrics and tools (Google Ads, Meta Ads Manager, GA4, Hotjar, Search Console, etc.).
• Strong SEO knowledge, including hands-on experience or working with agencies on both on-page and off-page SEO.
• Experience managing or closely working with CRM systems (Zoho, Salesforce, etc.), marketing automation tools, and analytics platforms.
• Experience in managing websites, landing pages, and app integrations in collaboration with tech/development teams.
• Exposure to AI tools for SEO, content generation, data analysis, and marketing automation.
• Highly organized, self-driven, and constantly curious about new tools and trends in digital marketing.
• Excellent communication and stakeholder management skills.

Why Join Us?

• Be part of a young, passionate marketing team at one of Mumbais most respected real estate brands.
• Lead digital transformation at scale and help shape the future of real estate marketing.
• Access and experiment with the latest tools and platforms in AI, MarTech, CRM, and performance analytics.
• Work in a collaborative culture with great work-life balance and a bias for innovation.
• Take ownership of high-impact projects and drive meaningful business results.