Senior Digital Marketing Manager

As a Senior Digital Marketing Manager at our company in Varanasi, you will play a crucial role in leading our digital marketing initiatives. Your responsibilities will include: - **Performance Marketing:** - Leading ROI-focused campaigns on Google Ads, Meta Ads (Facebook/Instagram), and YouTube. - Optimizing CPL, CAC, CTR, and ROAS across paid channels. - Managing remarketing, location-based, and audience segmentation campaigns. - **Analytics & Growth:** - Tracking, analyzing, and reporting digital KPIs (traffic, conversions, bounce rate, etc.). - Utilizing tools like GA4, Google Tag Manager, and Hotjar for optimization. - Continuously A/B testing landing pages, ad creatives, and audience groups. - **Strategy & Planning:** - Designing quarterly digital roadmaps aligned with business goals. - Managing media budgets and allocating spends across platforms. - Developing marketing funnels for awareness, engagement, and conversion. - **Content & SEO:** - Overseeing content marketing (blogs, videos, creatives) for traffic and branding. - Leading SEO strategy including keyword planning, on-page & off-page SEO. - Coordinating with content creators, designers, and agencies. - **Cross-Functional Leadership:** - Working with the website, product, and sales teams to align on campaign goals. - Mentoring junior marketers and managing external digital partners/agencies. This full-time role requires you to work in a day shift at our office in Varanasi.,