Senior Digital Marketing Manager

Responsibilities

• The goal of the Senior-Digital Marketing Manager will be to ensure that our customers get a good return on investment in their digital spending:
• Run the agenda of the digital marketing team. Create processes and ensure adherence to the processes.
• Ensure that our digital marketing efforts are adding value to our customers.
• Form rapport with customers and understand their marketing requirements and goals.
• Create SEO and performance marketing strategies that align with the needs and goals of the businesses.
• Review the strategies with the customers and get alignment.
• Provide detailed reports on our marketing campaign's overall performance.
• Oversee the work of other members of the digital marketing team to ensure high-quality delivery.
• Working alongside senior stakeholders, the digital marketing team, and business unit Marketing leaders to establish a best-of-breed approach to the use of marketing technology.
• Recognize the newest trends and technologies affecting the industry.
• Assess important metrics that influence the website traffic, service quotas, and target audience.
  

Requirements

• Graduate degree in Engineering or Business. MBA is a plus.
• 2 - 6 years of prior account management and digital marketing experience are required.
• Strong knowledge of SEO web optimization techniques, Google Adwords, Display Ads, and social media ads is required.
• Prior experience in creating processes, assigning work, and tracking progress.
• Excellent prioritization and project management skills.
• Attention to detail and ability to prioritize and multitask.
• Strong team building and management skills.
• Proficiency with MS Excel, Office, and other analytical tools.
• Up-to-date on the newest trends and technologies in digital marketing.