Senior Digital Marketing Manager

Job Title: Senior Manager – Digital Marketing (Outreach Focus)

Experience: 10 to 15 Years

Shift: Night Shift (12:00 PM to 09:00 PM)

• Key Responsibilities:
• Outreach Strategy & Execution:
• Develop and lead comprehensive outreach strategies to acquire high-quality backlinks, mentions, and placements on authoritative websites.

Digital PR & Relationship Management:

• Build and maintain strong relationships with media outlets, industry publications, and digital content creators.
• Create press releases, media kits, and personalized pitches to secure features, interviews, and mentions.
• Monitor industry trends and news cycles to identify real-time PR opportunities.

SEO & Content Collaboration:

• Partner with SEO and Content teams to identify link-building priorities and align outreach campaigns with search objectives.
• Ensure outreach efforts support long-term SEO strategies by focusing on domain authority, topical relevance, and natural link profiles.
• Work with content writers to co-create outreach-friendly content (guest posts, expert roundups, data reports, etc.).

Campaign Analytics & Reporting:

• Track KPIs including backlinks earned, domain authority improvements, referral traffic, and outreach conversion rates.
• Leverage tools like Ahrefs, SEMrush, BuzzSumo, and Pitchbox (or similar) to monitor performance and optimize outreach efforts.
• Present campaign outcomes to senior leadership with actionable insights and recommendations.
• Identify and engage with influencers, bloggers, journalists, and webmasters for content collaboration and promotional opportunities.
• Design and execute scalable outreach campaigns to promote owned content, thought leadership, and product launches.

Thanks & Regards

Titus Praveen

Executive HR

Job Type: Full-time

Pay: ₹100,000.00 - ₹150,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Paid sick time
• Paid time off
• Provident Fund

Application Question(s):

• Do you have experience in Email Outreach ?

Work Location: In person