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Job Title: Senior Digital Marketing Executive Location: Jaipur, Rajasthan (On-site) Department: Marketing Industry: Fintech ( Payment Gateway ) Pay Range: Between 30000 to 80000 About Us At Wonderpay Technologies , we’re redefining the digital payment experience. As a growing fintech firm, our focus lies in building innovative solutions that bridge the gap between finance and technology. We’re now looking for a dynamic Senior Digital Marketing Executive to drive our digital marketing strategy, lead high-impact campaigns, and enhance our brand's digital footprint. Role Overview We are seeking a strategic, data-driven, and creative professional to take ownership of our digital marketing initiatives. The ideal candidate will have hands-on experience in managing end-to-end performance marketing campaigns, especially across Meta Ads (Facebook & Instagram) and Google Ads , along with a strong grip on analytics, SEO, and content marketing. Key Responsibilities Campaign Strategy & Execution : Plan, implement, and optimize high-performing digital marketing campaigns across Google Ads , Meta Platforms , and other digital channels. Content Marketing : Create and oversee compelling content for social media, blogs, emails, landing pages, and ad copies aligned with brand tone and business goals. SEO & Website Management : Optimize website content and structure for SEO. Monitor user journeys and enhance overall user experience for improved engagement. Performance Analytics : Track KPIs using Google Analytics , Meta Ads Manager, and other tools to evaluate campaign success and identify optimization opportunities. A/B Testing : Conduct A/B tests on creatives, landing pages, and ad copies to improve conversion rates and performance. Email Marketing : Design and manage email marketing campaigns, ensuring alignment with broader marketing objectives. Budget & ROI Management : Allocate and manage advertising budgets efficiently, focusing on performance and return on ad spend (ROAS). Market Trend Analysis : Stay updated with industry trends, competitor analysis, and new advertising technologies to ensure campaign relevance and innovation. Cross-Functional Collaboration : Work closely with creative, product, and sales teams to align marketing strategies with business objectives. Team Mentoring (if applicable) : Guide and mentor junior team members to ensure knowledge sharing, creativity, and consistent performance. Key Result Areas (KRAs) Achieve monthly and quarterly lead generation and ROI targets Increase brand visibility and engagement across digital platforms Reduce CAC through performance optimization Maintain consistent growth in SEO rankings and organic traffic Ensure timely execution of all campaigns with measurable KPIs Deliver weekly and monthly performance reports with insights and recommendations Qualifications & Skills Education : Bachelor’s degree in Marketing, Business, Mass Communication, or a related field. Certification in Digital Marketing is a plus. Experience : Minimum 5 years of core digital marketing experience, with proven success in handling paid campaigns across Meta Ads and Google Ads . Technical Proficiency : Strong knowledge of Google Ads , Facebook/Instagram Ads , SEO, SEM, and email marketing tools . Hands-on experience with Google Analytics , A/B Testing tools, CRM systems, and CMS platforms (e.g., WordPress). Creative Skills : Ability to design and develop engaging ad creatives, working closely with the design team. Analytical Thinking : Strong analytical mindset with a data-first approach to marketing strategy. Communication & Team Skills : Excellent written and verbal communication with the ability to coordinate with internal teams and external partners. Why Join Us? Work in a fast-paced, growth-oriented fintech environment Opportunity to drive large-scale campaigns with high ownership Collaborate with cross-functional, passionate teams Exposure to cutting-edge digital marketing technologies Application Instructions Interested candidates are encouraged to apply through Indeed or email their updated CV with a portfolio of campaigns (if available) to hr@wonderpaytec.com with the subject line: Application for Senior Digital Marketing Executive – [Your Name] Job Type: Full-time Pay: ₹35,000.00 - ₹80,000.00 per month Benefits: Paid sick time Provident Fund Schedule: Day shift Work Location: In person
