Senior Digital Marketing Executive

Job Title: Digital Marketing Executive / Senior Executive

Experience: 2–4 Years
Location: Noida / Ghaziabad
Employment Type: Full-Time

Job Summary

We are looking for a results-driven Digital Marketing professional with 2–4 years of hands-on experience in executing, managing, and optimizing digital campaigns across multiple platforms. The ideal candidate should be data-oriented, creative, and capable of driving measurable business growth through performance marketing, content, and analytics.

Key Responsibilities

Performance Marketing & Campaign Management

• Plan, execute, and optimize paid campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms
• Manage lead generation, traffic, and conversion-focused campaigns
• Monitor CPL, CPA, CAC, ROAS, and campaign performance metrics
• A/B test ads, creatives, landing pages, and audience segments

SEO & Content Marketing

• Execute on-page and off-page SEO strategies
• Perform keyword research, competitor analysis, and SEO audits
• Coordinate with content and design teams for blogs, landing pages, and creatives
• Improve organic traffic, rankings, and conversions

Social Media & Brand Marketing

• Manage social media presence across LinkedIn, Instagram, Facebook, and X
• Create monthly content calendars and campaign plans
• Execute organic + paid social strategies
• Track engagement, reach, and follower growth

Marketing Analytics & Reporting

• Track and analyze data using Google Analytics, Search Console, Meta Ads Manager
• Prepare weekly and monthly performance reports
• Derive actionable insights and optimization recommendations

Website & Conversion Optimization

• Optimize landing pages for conversion rate improvement (CRO)
• Work with developers/designers on UI/UX improvements
• Implement tracking via Google Tag Manager, pixels, events

Required Skills & Qualifications

Education

• Bachelor’s degree in Marketing, Business, Communications, or related field

Technical Skills

• Google Ads, Meta Ads, LinkedIn Ads
• SEO tools: SEMrush / Ahrefs / Screaming Frog
• Google Analytics (GA4), Google Tag Manager
• Basic understanding of HTML, CMS (WordPress preferred)
• Email marketing tools & automation platforms (preferred)

Functional Skills

• Strong analytical and problem-solving skills
• Excellent written and verbal communication
• Campaign planning and execution mindset
• Ability to manage multiple projects and deadlines

Experience Requirements

• 2–4 years of hands-on experience in Digital Marketing
• Experience working in agency, SaaS, IT services, or B2B environments preferred
• Proven track record of lead generation and growth campaigns

Key Performance Indicators (KPIs)

• Cost per Lead (CPL)
• Conversion Rate (CVR)
• Traffic Growth (Organic & Paid)
• Lead Quality & Activation Rate
• ROI / ROAS

What We Offer

• Opportunity to work on high-impact digital transformation & tech brands
• Exposure to B2B, SaaS, Industry 4.0, AI, and enterprise clients
• Performance-based growth and learning opportunities
• Collaborative and innovation-driven work culture

Job Types: Full-time, Permanent, Internship
Contract length: 60 days

Pay: ₹15,000.00 - ₹50,000.00 per month

Work Location: In person