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Shop LC US Jaipur, Rajasthan i-Gargi.Singh@vaibhavglobal.com Posted : 22 hours ago Vaibhav Global Ltd (VGL) Company Overview: Listed in 1996-97 on Indian stock exchanges, Vaibhav Global Ltd (VGL) is an end-to-end electronic deep discount retailer of fashion jewelry, gemstones, and lifestyle products, operating in the US, UK, Germany, and Canada. Shopping Experience: Today's customers seek convenience, and VGL meets this demand through its proprietary 24/7 TV shopping channels (Shop LC in the US and Germany, and Shop TJC in the UK), as well as through various digital mediums including websites, mobile apps, OTT platforms, social media, and third-party marketplaces. VGL reaches almost 124 million households across the US, UK, and Germany. As digitization progresses and online retail continues to grow, VGL's portfolio and omni-channel strategy will evolve accordingly. Financials and Workforce: VGL reported a group turnover of approximately Rs. 3,041 Crore (FY 2023-2024) and employs over 3800 people globally. The company’s head office and main manufacturing facility are in Jaipur, India, employing around 3000 people, including contract workers. Acquisitions: Mindful Souls B.V.: In FY23-24, VGL acquired Mindful Souls B.V., a Netherlands-based e-commerce company specializing in subscription-based online sales of fashion jewelry, gemstones, and lifestyle products. This acquisition is expected to leverage VGL's sourcing and manufacturing strengths while enhancing digital business capabilities. Ideal World: VGL, through its subsidiary Shop TJC Ltd (UK), acquired the assets of Ideal World, a well-known teleshopping and digital retail brand in the UK. This acquisition includes IP rights, broadcasting rights, studio equipment, and other intangible assets. Environmental and Social Responsibility: VGL is committed to sustainable business practices and renewable energy initiatives. The company's SEZ unit in India received the ‘Excellence Award’ for ‘IGBC Performance Challenge 2021 for Green Built Environment,’ reflecting its dedication to environmental sustainability. VGL's ‘Your Purchase Feeds...’ initiative has provided 87 million meals to school children in India, the US, and the UK. The company encourages employees to donate at least two hours each month to charitable causes, tracked through its performance system. VGL is also a Great Place to Work (GPTW) certified organization. Shop LC Overview: Shop LC, a VGL subsidiary, was established in Austin, TX in 2007 and now broadcasts live to 75 million homes in the US. The growing e-commerce presence is supported by the website Shop LC. Shop LC ships approximately 25,000 products daily to US customers and employs around 550 people in various operational roles. The US is VGL’s largest market, contributing 68% to consolidated revenue. TJC Overview: TJC, another VGL subsidiary, was established in London, UK in 2006 and broadcasts live to 25 million homes in the UK. The company’s e-commerce presence is supported by the website TJC. TJC ships approximately 12,000 products daily to UK customers and employs around 220 people in London, with extended teams in India. Shop LC Germany Overview: Launched in 2021 from Dusseldorf, Germany, Shop LC Germany TV & e-commerce is a new market with significant growth potential. The business currently reaches 27 million households and is expanding. The e-commerce site can be accessed at Shop LC Germany. Our Purpose: Delivering joy. Our Vision: Be the Value Leader in Electronic Retailing of Jewelry and Lifestyle Products. Our Mission: To deliver one million meals per day to children in need by FY40 through our one-for-one meal program: your purchase feeds... Our Core Values: Teamwork Honesty Commitment Passion Positive Attitude Job Overview: We are seeking a talented content writer to join our dynamic team and contribute to the growth of ShopLC’s digital footprint. As a content writer, you will be responsible for crafting engaging, persuasive, and informative content that enhances our customers’ shopping experience, drives online sales, and promotes our products effectively. You will work closely with various teams to create compelling product descriptions, eye-catching meta ads, and persuasive content across a range of platforms, including our website, blogs, social media, and landing pages. You’ll help ensure that our messaging aligns with our brand voice, supports SEO strategies, and drives conversions. Key Responsibilities: Create Product Descriptions/Summaries: Write clear, concise, and engaging product descriptions that highlight key features, benefits, and unique selling points. Meta Ads & Landing Pages: Develop effective meta ad copy and optimize landing pages to improve engagement and conversions. Research & Development: Conduct in-depth product research, market analysis, and trend forecasting (specifically focusing on the US market) to inform content creation. Off-Page Content: Write and publish articles, blogs, social bookmarks, and forum posts to drive traffic and increase brand visibility across various external platforms. Trend Research: Stay updated on content and market trends, particularly in the jewelry and e-commerce industries, to create relevant, engaging content that resonates with our target audience. On-Page Content: Create SEO-optimized content for product listing pages (PLP), blogs, and other key sections of the website. Content Strategy Development: Work with the marketing and creative teams to develop content strategies that align with overall business goals and objectives. Website Audit: Regularly review and update website content for relevance, accuracy, and effectiveness, ensuring a seamless user experience. Required Skills & Qualifications: Bachelor’s or Master’s degree in English, Mass Communication, or a related field (preferred). Proven experience in copywriting or content creation, preferably in an ecommerce or digital marketing setting. Strong writing and editing skills with the ability to craft persuasive and engaging copy. Solid understanding of SEO principles and how to apply them to content creation. Familiarity with Google Analytics, CMS tools, and other content management systems. Proficient in MS Office and other common tools (Word, Excel, PowerPoint). Ability to analyze and interpret content performance data to optimize future content strategies. Excellent organizational skills with the ability to manage multiple priorities and meet deadlines in a fast paced environment. Analytical mindset with the ability to evaluate content effectiveness and make data-driven improvements. Communication Skills: Strong written and verbal communication skills, with the ability to collaborate across teams and departments. A creative thinker with a passion for storytelling and creating content that resonates with diverse audiences. Job Overview Compensation ₹ 3,00,000-5,00,000 Yearly Level 2 Location Jaipur, Rajasthan Experience 1-2 Years Qualification Bachelor’s or Master’s degree in English, Mass Communication, or a related field Work Mode: Onsite Job Type: Fulltime
