Senior Content Strategist

Location

Job Type : Full Time

Role Purpose:

To own the entire BLL content calendar

This role is responsible for conceptualizing campaigns, writing compelling copy, and ensuring a continuous rhythm of communication across all BLL initiatives.

Key ResponsibilitiesA. Content Strategy & Calendar Ownership

• Maintain and update the 

  monthly content calendar

   — mapped to events, campaigns, and audience segments (Members, Prospects, Public, Partners, etc.)
• Ensure balance across pillars — Awareness, Authority, Conversion, and Community.
• Translate marketing goals into clear, measurable content plans (pre, during, post event).
• Coordinate with design, video, and community teams to ensure timely execution.

B. Copywriting & Creative Direction

• Write all captions, headlines, taglines, and story hooks for posts, reels, newsletters, and emailers.
• Craft narratives for flagship properties:
• BusinessTopline Growth Meet
• SprintConnect
• IBIS (Indian Business Inspirational Stories)
• Join the League membership campaigns
• Maintain a master library of key brand phrases, tone, and CTAs.
• Guide the visual team to align copy with design intent.

C. Campaign Conceptualization

• Develop creative campaign ideas for monthly and quarterly initiatives (e.g., “Proudly Indian,” “Leaders of Growth,” “Why Join BLL”).
• Collaborate with ad team for performance copywriting (headline variants, ad hooks).
• Build internal storyboards for videos and explainers.

D. Quality & Brand Consistency

• Proofread and approve all captions, posts, and newsletters before publishing.
• Maintain tone consistency across all digital channels.
• Create templates for content categories (member feature, event recap, testimonial, etc.).

E. Data-Driven Optimization

• Review analytics (engagement rate, impressions, click-throughs) to refine messaging.
• Identify which types of content convert best for membership growth.
• Report learnings monthly to leadership and channel team.

Skills & Attributes

• 8–10 years experience in brand or digital content strategy
• Strong storytelling, business understanding, and copywriting command
• Fluent in English (bonus: Hindi or regional understanding)
• Knowledge of social media algorithms, reels, and campaign analytics
• Eye for detail, speed of delivery, and ownership mindset
• Comfortable leading creative review meetings

Performance Metrics (KPIs)

• Calendar adherence rate (planned vs published ≥ 90%)
• Engagement growth across platforms (monthly %)
• Quality & consistency of copy (zero factual or tone errors)
• Campaign effectiveness (conversion or leads tied to copy themes)

Reporting To:

Head – Digital & Marketing / Strategic Leadership Team

Ready to Shape the Voice of India’s Growth Leaders?

we’d love to hear from you!

Apply now: