Senior Content Strategist

As a Senior Content Strategist at LH2Holdings, you will play a pivotal role in leading the content launch, growth, and optimization strategy for multiple brands within our portfolio. Your responsibilities will include designing content systems from the ground up, determining the content to be produced, the writing style to be adopted, recruiting the right talent, and devising strategies for scalability while ensuring tangible results in terms of traffic, quality, and monetization. Your day-to-day tasks will involve analyzing new partner brands to grasp their voice, audience, content gaps, and growth potential. You will create comprehensive content strategy roadmaps that align with the brands" objectives and editorial voice. Additionally, you will be responsible for defining content categories, topic structures, and keyword/entity focus using SEO tools, as well as building and overseeing scalable content calendars and editorial pipelines. Team formation and training will be a crucial aspect of your role, where you will develop hiring plans for writers and editors, lead recruitment and training efforts, and manage workflows until the team is fully operational. Ensuring consistency across brands through the creation of brand stylesheets and reference resources will also fall under your purview. Monitoring content performance using tools such as Google Analytics, Search Console, and internal analytics platforms will be essential. You will be expected to identify top-performing content categories, areas for optimization, and adapt strategies based on real-time performance data. Maintaining daily publishing output, quality control systems, and publishing standards will be part of your operational responsibilities, including overseeing initial editing processes until editors are fully onboarded. Your ability to liaise with brand partners, share insights and reports, and collaborate with internal stakeholders such as SEO, Product, Monetization, and Tech teams will be crucial for success in this role. Once successful systems are established, you will be tasked with replicating and scaling the same model across new brands. To excel in this position, you should possess at least 5 years of experience in content strategy, editorial leadership, or SEO-driven publishing. A degree in Journalism, Mass Communication, or a related field is preferred, with a strong emphasis on journalism/editorial experience in deadline-driven environments. Proficiency in SEO tools, excellent editorial judgment, and experience working with remote teams are also essential qualifications. Additionally, a strong sense of ownership, speed, and problem-solving skills will be valuable assets in this role. If you have previously worked in a content-first startup, media network, or content marketing agency, have experience training junior writers and editors, and understand entity-based SEO, AI-assisted content systems, and performance benchmarking, you would be an ideal candidate for this position. Join us at LH2Holdings and be a part of our mission to empower digital creators to scale their brands with ease.,