Senior Content Strategist

As a Senior Content Strategist at our company, you will play a crucial role in leading the content planning, development, and optimization efforts across digital channels. Your primary responsibility will be to develop and execute a comprehensive content strategy that aligns with our brand, marketing, and business goals. This strategy should ensure consistency, brand alignment, and measurable impact on our business objectives. Key Responsibilities: - Develop and execute the overall content strategy in alignment with brand, marketing, and business goals. - Conduct content audits, keyword research, and competitive analysis to identify opportunities for optimization. - Plan and manage multi-channel content including blogs, social media, website, email campaigns, videos, whitepapers, etc. - Collaborate with marketing, design, and product teams to create high-quality, engaging, and on-brand content. - Define content guidelines, tone of voice, and messaging frameworks to maintain consistency. - Optimize existing content for SEO and user engagement to improve performance. - Analyze content performance and generate insights using analytics tools such as Google Analytics, SEMrush, Ahrefs, etc. - Mentor content writers, editors, and team members to ensure quality standards are met. - Stay updated on content marketing trends, platforms, and best practices to drive continuous improvement. Qualifications Required: - Previous experience in content strategy, content marketing, or a related field. - Strong understanding of SEO best practices and content optimization techniques. - Excellent communication and collaboration skills to work effectively with cross-functional teams. - Proficiency in using analytics tools and generating actionable insights. - Ability to stay updated on industry trends and implement best practices effectively. This role is a full-time, permanent position that requires working in person at our designated location.,