Senior Content Strategist

As a Content Strategist at Tezo, you will play a crucial role in shaping narratives that drive engagement, pipeline growth, and brand authority. Your deep understanding of B2B tech, software development, and AI-driven solutions will enable you to create compelling content that resonates with CIOs, IT leaders, and decision-makers. Here's what you'll be responsible for: - **Own the Content Strategy:** Develop and implement content plans to drive organic growth through various channels such as the website, industry reports, playbooks, blogs, and case studies. - **Craft Impactful Narratives:** Write sharp, insightful, and engaging content that effectively communicates complex topics and aligns with business goals. - **SEO & Conversion Optimization:** Ensure that the content is optimized for search engines and encourages actions like downloads, sign-ups, and demo requests. - **Align with Demand Gen:** Collaborate with the Demand Generation team to synchronize content with campaigns, inbound strategies, and lead nurturing efforts. - **Thought Leadership & Industry Reports:** Conduct research and generate high-value reports, whitepapers, and insights to establish expertise in AI, software development, and digital transformation. - **Case Studies & Success Stories:** Create data-driven case studies that showcase customer success stories and highlight the business impact of Tezo's solutions. - **Content Performance Analysis:** Monitor engagement metrics, analyze content performance, and make data-driven optimizations to enhance content effectiveness. In order to excel in this role, you should possess: - 5-6 years of B2B content marketing experience, preferably in software development, AI, or tech consulting. - A strong grasp of B2B buyer personas and the ability to map content to the customer journey. - The skill to transform technical concepts into engaging and value-driven content. - Exceptional proficiency in writing, editing, and storytelling. - Familiarity with content marketing tools such as SEO, analytics, and CMS. Tezo offers you the opportunity to work at the forefront of AI, automation, and digital transformation. You will have a chance to impact global enterprises while being part of a dynamic and growing team. Join us in driving real business impact through content that fuels demand and conversions. Experience a collaborative, fast-paced, and innovative work environment at Tezo. If you are ready to own the content game and make a difference, apply now!,