Seo Executive Profound Human Resource Development Advisors

3.0 - 6.0 years

3 - 5 Lacs

Kolkata

Work from Office

Role & responsibilities Business Process - Conduct keyword research, content mapping, and on-page optimization (meta tags, headers, internal linking, schema). - Manage off-page SEO activities including backlinks, guest posts, directory submissions, and outreach strategies. - Track website performance using tools like Google Search Console, GA4, Ahrefs, SEMrush, and Screaming Frog. - Stay updated with Google algorithm changes (core updates, helpful content update, spam policies) and adjust strategies proactively. - Work closely with content and development teams to ensure SEO compatibility and technical hygiene (page speed, mobile-friendliness, crawlability). - Perform competitor SEO audits to identify content and keyword gaps, backlinks missed opportunities, and technical advantages. - Monitor keyword rankings, CTR, impressions, and bounce rates regularly and generate reports for improvements. - Research and recommend emerging SEO technologies and automation tools to improve productivity and performance. Customers - Enhance organic search experience for users by improving page structures, readability, and content relevance. - Collaborate with content creators to ensure SEO-aligned blog articles, FAQs, and landing pages. Financials - Suggest cost-effective SEO strategies that reduce dependency on paid ads. - Analyze organic vs. paid traffic contribution to marketing ROI. Growth - Identify untapped keyword clusters and content opportunities based on user intent. - Track trends in AI-driven SEO tools and automation to integrate with internal workflows. - Run pilot experiments with new SEO techniques or tools and scale based on success.

Posted 23 hours ago

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