Senior Content Strategist

As a Content Strategist at Obex Healthcare PVT Ltd, you will play a crucial role in leading and executing data-driven content strategies that align with business objectives, enhance brand visibility, and drive customer engagement. With over 4 years of experience in content strategy or related roles, you will collaborate closely with marketing, SEO, design, and product teams to create high-performing content across various digital channels. Your responsibilities will include developing and implementing comprehensive content strategies across different platforms such as the website, blog, social media, and email. Conducting content audits, optimizing existing content, and ensuring consistency with brand voice will be key aspects of your role. You will work with SEO specialists to craft keyword-rich, high-ranking content and utilize analytics tools like Google Analytics and SEMrush to measure content performance and make necessary adjustments. Furthermore, you will be responsible for planning editorial calendars, overseeing the creation of various content formats including blogs, case studies, whitepapers, product pages, and video scripts. It will be essential to ensure that all content aligns with user journeys, customer personas, and business goals while maintaining a consistent user experience by collaborating with design, copywriting, and development teams. To excel in this role, you should hold a Bachelor's degree in Marketing, Communications, Journalism, English, or a related field along with at least 4 years of experience in content strategy, editorial planning, or digital marketing. Strong writing, editing, and storytelling skills are imperative, coupled with a deep understanding of SEO principles and content optimization. Proficiency in CMS platforms like WordPress and familiarity with analytics and research tools will be beneficial. Having the ability to manage multiple projects and stakeholders in a fast-paced environment, alongside a strategic mindset and attention to detail, will be key to your success in this role. Experience with content personalization and AI tools, a background in UX writing or conversion copywriting, or previous exposure to specific industries such as SaaS, e-commerce, or fintech would be advantageous. If you are an interested individual with the required qualifications and experience, please share your resume via What's App to 7337550168. We look forward to potentially welcoming you to our team at Obex Healthcare PVT Ltd. Regards, Praveen HR,