Senior Business Development Manager

Job Title:

Location: Gurgaon

Department:

Reporting To:

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About the Role

Business Development Manager

Key Responsibilities

• Business Development & Sales

• Prospect, pitch, and close new advertisers and agencies for programmatic and performance marketing campaigns.
• Build a strong pipeline across verticals such as gaming, fintech, ecommerce, edtech, D2C, and more.
• Create customized media proposals based on client objectives (e.g., CPI, CPA, ROAS, CPM, CPC).

• Client & Partner Management

• Develop and maintain strong relationships with key stakeholders at agencies, trading desks, DSPs, and direct advertisers.
• Provide consultative support, insights, and campaign strategies to clients to ensure performance goals are met.

• Strategic Collaboration

• Work closely with internal teams – media planners, account managers, ad operations, and creative – to deliver high-performing campaigns.

• Campaign & Revenue Ownership

• Own revenue targets and ensure monthly/quarterly goals are achieved.
• Monitor campaign pacing and optimize delivery where needed in coordination with ad operations.

• Market & Product Intelligence

• Stay updated with industry trends, tech developments (DMPs, CDPs, DSPs), ad fraud detection, privacy regulations, and media buying techniques.
• Gather market intelligence to recommend new product offerings and pricing models.

Requirements

• 4–8 years of proven experience in

  digital ad sales

  , with a focus on

  programmatic and performance media

  .
• Strong understanding of DSPs, SSPs, ad exchanges, and attribution models.
• Experience working with DV360, The Trade Desk, Xandr, or similar platforms.
• Knowledge of performance KPIs (CPI, CPA, ROAS) and campaign optimisation strategies.
• Strong existing relationships with digital agencies, affiliate networks, or direct clients.
• Excellent communication, negotiation, and presentation skills.
• Self-starter with the ability to work in a fast-paced, entrepreneurial environment.

Preferred Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• Experience with international markets (e.g., SEA, MENA, North America) is a plus.
• Familiarity with mobile attribution platforms like AppsFlyer, Adjust, Branch, etc.

Why Join Us?

• Be part of a fast-growing, innovation-led digital marketing company.
• Work with a diverse portfolio of global brands and disruptive startups.
• Competitive compensation, performance incentives, and growth opportunities.
• Collaborative, creative, and high-performance culture.