Senior Brand Manager

About Twenty-Seven

At Twenty-Seven, we’re not just building skincare—we’re redefining beauty. Our philosophy blends science, global rituals, and intentional living to create products and experiences that elevate modern self-care.

Senior Brand & Marketing Manager

Role Overview

As the Senior Brand & Marketing Manager, you’ll lead brand strategy, creative execution, marketplace expansion, and cross-functional marketing initiatives. You will work closely with the founder and internal teams to nurture the brand’s narrative, accelerate visibility, and scale our presence across platforms.

Key Responsibilities

1. Brand & Marketing Strategy

• Develop and lead integrated marketing strategies aligned with the brand’s vision and voice.
• Build annual brand calendars and campaign roadmaps covering launches, influencer programs, PR opportunities, and community moments.
• Ideate and deploy storytelling-driven campaigns across Instagram, YouTube, offline pop-ups, and collaborative partner activations.
• Own promotional programs including sampling initiatives and limited-edition releases.

2. Marketplace Expansion & Distribution

• Identify, evaluate, and onboard national and international marketplaces (e.g., FirstCry, Parcos, Tira).
• Build compelling product detail pages (PDPs) and launch assets that convert and reflect brand tone.
• Work with operations and fulfilment teams to ensure seamless launch readiness.

3. Campaign Execution & Creative Coordination

• Collaborate with the founder, content, and creative teams to conceptualize high-impact campaigns.
• Coordinate with external partners—production houses, designers, influencers, PR teams, and event vendors.
• Review, refine, and approve all creative assets to ensure consistent brand tonality.

4. Agency Management

• Act as the primary point of contact for PR, influencer, creative, and performance agencies.
• Plan and oversee agency deliverables to ensure timely, high-quality execution.
• Continuously evaluate agency performance and alignment with brand goals.

5. Performance & Brand Milestones

• Define and track non-sales KPIs, including:
• Influencer collaborations per quarter
• Community growth metrics (email lists, PR lists, social DMs)
• Instagram engagement benchmarks
• Awards submissions & brand recognitions
• Team expansion goals
• Share regular performance updates with the founder and recommend proactive initiatives.

6. Competitor & Market Intelligence

• Stay updated on D2C and premium skincare trends in India and globally.
• Submit monthly competitor reports—launches, content trends, packaging shifts, influencer tie-ups.
• Provide actionable recommendations based on insights.

7. People Management & Team Collaboration

• Manage and mentor content creators, interns, and community managers.
• Conduct monthly reviews and developmental check-ins.
• Actively participate in execution—this is not a desk-only role.
• Foster a culture of creativity, ownership, and accountability.

8. Digital & CRM Strategy

• Lead CRM initiatives—loyalty rewards, WhatsApp campaigns, user re-engagement.
• Collaborate with tech/CX teams to improve bounce rates, cart abandonment, and email flows.
• Manage affiliate programs and build relationships with top performers.

9. Inventory Forecasting & Launch Readiness

• Forecast inventory for regular and limited-edition products.
• Ensure timely procurement of PR boxes, freebies, outer packaging, and brand stationery.
• Drive holistic launch readiness from digital assets to on-ground activations.

What This Role Is Not

NOT

founder-facing role

Who Should Apply

You should consider this role if you:

• 3–4 years of experience in a

  similar role within the beauty, skincare, D2C, or premium lifestyle industry

  .
• Thrive in fast-paced, high-ownership environments.
• Are both a strategic thinker and a hands-on executor.
• Understand premium beauty, D2C brands, content trends, and cultural storytelling.
• Love rolling up your sleeves and bringing ideas to life.