Senior Brand Manager

Manage brands to achieve their targets and qualitative parameters to improve profitability of Cipla India.

Develop and Implement marketing plan to achieve sales target and improve profitability of the organization

         Recommend  a marketing mix after analysing business priorities

         Defining purpose for selecting the brand for campaign

         Develop the marketing plan to execute the campaign

         Maintain the expense to sale ratio to meet profitability

Regular Training / Cycle meets for medical representative for effective execution of particular campaign

Improve brand qualitative parameters to gain ranking versus competitor

         Increase market share in the given market by marketing initiatives

         Increase Rxns and Rxber of the brand in the assigned market

Keep close eye on competitor’s activities to develop further marketing plans

Develop key opinion leader  / key business leader to have a advocacy for the brand 

         Execute scientific programs for engaging the customers

         Interaction with customers during field work to understand the need of brands or the current market

To understand the new opportunities in the market 

Propose/ Execute divisional initiative for better therapy development

         Propose the activities which represent the divisional needs

         Execute divisional activity with the help of team 

Sales monitoring for the respective brands to monitor the success of initiatives

Interact with different stake holders for a speedy execution of the process.

         Coordination with medical, art, purchase, legal, compliance dept. for the promotional inputs & materials

Vendors Management as to get things on time

Assess execution of Divisional / brand strategy at ground level for superior performance compared to competitors

         To do a regular monthly 5-6 days  field work

Gather insights for future developments 

         Brand targets are not percolated region wise (separate geography & therapy targets)

o    Push the high contributing regions

         Platforms to meet the end executor (MT/TM) for better execution or training

o    Telecon conversation, Nalanda, webcast

         Multiple level approvals which delays the process

         Regular training of Sr. PM on marketing and learning newer concepts

• Medical team for medical approval 2 – 3 times in a week
• Purchase execution of inputs and gifts once in a week
• Art department artworks of inputs once in a week
• Sales team for sales achievements 2 – 3 times in a week
• Supply chain management once in 15 days for stocks
• Business development team for new product procurements on need basis
• R&D to bring constant innovation to current product
• Finance team to manage P&L

Planning team on understanding the forecast and better stocks management

• Agency artworks & campaigns of inputs once in a week
• Publisher scientific inputs once in a month
• KOL / KBL for opinions  once in 4 months
• Vendors scientific inputs once in a month
• Crash course in marketing from a premiere institute to upgrade his current skill and add new ones

Financials:-

Portfolio Targets (40 – 70 Crs per annum)

Brand Expense  ( 1 – 4 % of brand budget)

KOL- (5-10)

Marketing plan which includes strategy and execution plans to (GPM / MM)

Training & motivation programs for field force to (GPM / MM)

B.S.C(science)/ B. pharmacy with MBA in marketing with 8 months to 1 year on ground/sales experience

Experience of handling big brands, portfolios & P&L

Good understanding of MS excel, powerpoint & fluent in communication

Total 4-6 years in brand management,

initial 1-2 years field experience preferred

Good communication & interpersonal skills