Senior Analyst - Brand Research & Insights - Hyderabad

Senior Analyst – Brand Research & Insights

Looking for candidates who can support our strategic marketers with targeted research, communications, campaign support, event planning, and reporting, by leveraging strong marketing research, storyboarding, data analysis, and presentation skills. Someone with experience in external research, market sensing, marketing communications, reporting, building relationships, sharing new ideas, and working in teams, is open to learning and can quickly adapt to the changing business requirements.

Key skills and professional experience:

• Overall, 3-6 years’ experience with at least 3 years of relevant marketing and research experience, and interaction with marketers based in the U.S/ Global
• • Building relationships, sharing new ideas, and working with/ teams. Someone who has a flair for marketing and research, is open to learning, and can quickly adapt to changing business requirements.
  • Sound knowledge of secondary research databases such as Factiva, OneSource, Hoovers, Thomson, BoardEx, etc.
  • Strong MS Office skills, especially Excel and PowerPoint, with the ability to present data analysis in intuitive graphical and tabular formats using pivot tables and advanced techniques; with an ability to synthesize and draw logical inferences from the data
  • Good understanding of key digital and social media channels and content platforms – website, email, webcasts, podcasts, ads, Twitter, LinkedIn, etc., and how they help drive client engagement
  • Facilitating market/competitive research: Surfacing insights and informing future strategies and campaigns, understanding the competitive landscape, Deloitte’s positioning, and providing recommendations that inform marketing/campaign strategy

• Should possess knowledge and understanding of various marketing concepts, strategies of professional services organizations.
• Should be adept at handling requests related to marketing communications, operations, and reporting
• Strong project management skills – ability to scope, plan, execute, and deliver projects
• Good data visualization skills and ability to present analysis in intuitive graphical and tabular formats. Familiarity with data visualization tools such as Power BI and Tableau will be an added advantage
• Strong reviewing skills and attention to detail; tracking quality metrics and helping the management to make effective decisions from the metrics

As a Senior Analyst, you would support marketing operations and secondary research for various campaigns related to industries, markets, and functions; conduct analysis and assist in the preparation of reports/updates with minimal guidance from senior members of the team. Should be able to look at open space opportunities and alert the leadership. Should be able to uncover what is trending and provide actionable insights, quickly analyze information, spot exceptions or trends, and conduct required follow-up. Should be team-oriented with a proven ability to manage multiple activities and competing demands simultaneously. Should be able to scope, assign, and review various research projects.

• Marketing research:

o Comprehend business-specific marketing plans and other necessary information (based on industry issues and associated client needs) to develop deliverables for relationship-building

o analyze Deloitte and its competitors’ activity specific to a function or industry on a regular basis, and share updates with the stakeholders

• Collaboration:

o Develop strong stakeholder relationships and drive successful marketing programs through deliverables like list building, marketplace reports, ROI analysis, etc.

o Regularly interact with marketing teams to understand and adapt to the changing requirements and priorities

• Day-to-day responsibilities:

o Collaborate with the leads for overseeing/communicating the team's workflow and ensuring the team has access to adequate resources and bandwidth to support work requests.

o Work with other team members to achieve common team goals through effective project management and active knowledge development and sharing.

Required:

• Any Graduate degree
• MBA or an equivalent Master’s degree

Location: Hyderabad

How you’ll grow

At Deloitte, we’ve invested a great deal to create a rich environment in which our professionals can grow. We want all our people to develop in their own way, playing to their own strengths as they hone their leadership skills. And, as a part of our efforts, we provide our professionals with a variety of learning and networking opportunities—including exposure to leaders, sponsors, coaches, and challenging assignments—to help accelerate their careers along the way. No two people learn in exactly the same way. So, we provide a range of resources including live classrooms, team-based learning, and eLearning. DU: The Leadership Center in India, our state-of-the-art, world-class learning Center in the Hyderabad offices is an extension of the Deloitte University (DU) in Westlake, Texas, and represents a tangible symbol of our commitment to our people’s growth and development. Explore DU: The Leadership Center in India

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.

Deloitte’s culture

Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture that is inclusive, invites authenticity, leverages our diversity, and where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.

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Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people, and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte’s impact on the world.