Senior Ad Strategist

Why Join Us?

✔ Technical Excellence & Strategic Impact: Be the lead SME on paid media campaigns,

translating complex strategy into high-quality execution and optimization.

✔ Collaboration that Elevates: Partner with senior business consultants who combine

strategic clarity and executional excellence to drive meaningful growth for clients.

✔ Ownership & Growth: Take full ownership of campaign execution for multiple high-value clients and mentor junior team members.

✔ Leverage Cutting-Edge Tools: Use AI, automation, and data-driven marketing technology to drive efficiency and scale.

✔ Accelerated Career Path: Develop leadership capabilities and influence the paid media practice across as we grow.

Who We’re Looking For

• 3-6 years of deep, hands-on paid media experience, primarily Facebook/Meta Ads, with exposure to Google Ads, TikTok, LinkedIn, or programmatic platforms.
• Proven track record managing, optimizing, and scaling high-budget campaigns across complex client accounts.
• Strong technical proficiency with paid media platform nuances, creative testing, audience targeting, bid management, and funnel optimization.
• Working knowledge of tracking infrastructure, including Google Tag Manager, Meta Pixel, and conversion APIs, with an ability to implement and troubleshoot tracking setups across platforms.
• Comfortable working alongside business consultants, translating strategic goals into executable campaign plans.
• Data-fluent with ability to analyze campaign metrics, derive insights, and implement automation or AI-driven enhancements.
• Effective communicator, able to explain technical performance details to non-technical stakeholders and clients.
• Experience mentoring or managing junior paid media professionals is preferred.

What You’ll Do

• Dive deep into consulting-first approach to performance marketing, including
• proprietary frameworks, playbooks, and campaign systems.
• Understand how we integrate AI, automation, and analytics to drive performance across diverse client portfolios.
• Collaborate closely with business consultants and other senior team members to align on client contexts, goals, and growth strategies.
• Audit existing client campaigns to identify quick-win optimizations and strategic gaps.
• Start contributing to strategic discussions and planning sessions for active and upcoming accounts.

Ownership & Execution

• Take over end-to-end ownership of paid media execution across assigned client
• accounts, including strategy, setup, optimization, and reporting.
• Lead campaign planning and media buying with a cross-channel lens (primarily Meta, with Google/TikTok/LinkedIn as needed).
• Implement advanced creative testing, audience segmentation, budget allocation, and bid strategies.
• Use AI and automation stack to proactively enhance campaign performance.
• Start mentoring junior paid media executives and Analysts by reviewing their work and guiding tactical execution.



Strategic Leadership & Innovation

• Lead the paid media strategy for key accounts, ensuring alignment with broader business goals and measurable outcomes.
• Develop and refine scalable campaign playbooks, tracking systems, and reporting templates.
• Partner with creative, analytics, and tech teams to launch full-funnel performance marketing initiatives.
• Contribute to thought leadership by introducing new testing ideas, platform innovations, and strategic frameworks.
•  Actively shape the evolution of the paid media function at as we scale.

Must-Have Skills

• 3-6 years of hands-on paid media campaign management, especially with Facebook/Meta Ads.
• Strong analytical skills; comfortable interpreting data and making data-driven optimization decisions.
• Experience with marketing automation, AI tools, and scripting or light coding for campaign efficiency.
• Excellent written and verbal communication skills for client and internal stakeholder collaboration.
• Proven ability to multitask across multiple accounts in a fast-paced, high-agency environment.