Search & Generative Engine Optimization Executive (SEO & GEO Executive)

Search & Generative Engine Optimization Executive (SEO & GEO Executive) 

Role Overview

Specialist in Technical SEO, Local Search, and AI-Driven Optimization Strategies 

technical, tactical, and highly analytical SEO & GEO Executive

executes with precision

Key Objectives

• Improve search engine rankings (Google, Bing) for key commercial keywords. 
• Enhance Google Business Profile and Maps presence across all serviced locations. 
• Increase organic traffic, CTR, engagement, and leads. 
• Strengthen technical SEO health and fix crawl/indexation issues. 
• Build authority and trust via white-hat backlink acquisition strategies. 
• Dominate local and multilingual organic SERPs. 

Core Responsibilities

Technical SEO Execution

• Perform deep-dive technical SEO audits using 

  Screaming Frog

  , 

  Sitebulb

  , 

  Ahrefs

  , and 

  Google Search Console

  . 
• Fix indexation, crawl errors, canonical issues, robots.txt, sitemap.xml, and redirect chains. 
• Optimize Core Web Vitals, mobile performance, and TTFB (Time to First Byte). 
• Review HTML/CSS/JS output for SEO issues (lazy loading, render-blocking resources, etc.). 
• Implement structured data (schema.org) for local businesses, products, breadcrumbs, FAQs. 
• Manage international SEO with 

  hreflang tags

  , alternate URLs, and localized sitemaps. 
• Ensure crawl budget efficiency, log file analysis, and secure site (HTTPS-first) structure. 

On-Page & Content Optimization

• Conduct keyword clustering, intent analysis, and landing page mapping. 
• Optimize metadata (titles, meta descriptions), headers (H1–H6), images (alt text), and anchor text. 
• Create internal linking structures for crawlability and equity distribution. 
• Work with writers to guide SEO content (briefs, content scoring, semantic expansion). 
• Use 

  tools

   to align content with NLP-based ranking factors. 
• Monitor thin content, duplication, and cannibalization, and optimize accordingly. 

GEO & Local SEO (Maps + Listings)

• Set up and optimize 

  Google Business Profiles (GBP)

   for multi-location entities. 
• Manage 

  NAP (Name-Address-Phone)

   consistency  
• Track rankings for local “near me” queries and geo-modified terms  
• Implement geo-targeted landing pages with localized schema and map embeds. 
• Audit and manage citations, third-party listings, and local directories. 
• Optimize 

  Apple Business Connect

  , 

  Bing Places

  , and relevant review platforms (Trustpilot, GMB Reviews). 

Off-Page SEO & Backlink Strategy

• Design and run link-building campaigns: guest posts, niche edits, HARO, digital PR. 
• Use 

  tools

   for scalable outreach. 
• Analyze referring domains, spam links, and backlink toxicity via 

  Ahrefs

  , 

  SEMrush

  , and 

  Majestic

  . 
• Build contextual, industry-relevant backlinks to improve authority and rankings. 
• Create linkable assets (data-driven blogs, infographics, tools) in collaboration with content teams. 
• Track link acquisition velocity, anchor text variation, and domain authority growth. 

Analytics, Reporting & Tracking

• Use 

  Google Looker Studio (Data Studio)

   to create SEO dashboards. 
• Report monthly on: 
• Keyword ranking changes (SERP tracking via 

  AccuRanker

  /

  SE Ranking

  ) 
• Organic traffic and conversions (via 

  GA4

   and 

  Search Console

  ) 
• Backlink performance and domain authority 
• Local pack (3-pack) rankings and listing health 
• Analyze user behavior with 

  Hotjar

  , 

  Clarity

  , and 

  GA4 Funnel Reports

  . 

Required Experience & Qualifications

• 3–5 years of technical SEO and local SEO experience in high-traffic or multi-location environments. 
• Proven success in 

  ranking keywords to Page 1

  , growing 

  backlink profiles

  , and 

  optimizing GBP listings

  . 
• Advanced knowledge of 

  SEO tools

  : 
• Crawling: Screaming Frog, Sitebulb 
• Audits & Backlinks: Ahrefs, SEMrush, Majestic 
• Local SEO: BrightLocal, Whitespark, Google Business Manager 
• Analytics: GA4, GSC, Looker Studio, Clarity 
• Hands-on experience with CMS platforms (e.g., WordPress, Liferay, Joomla) and HTML/CSS debugging. 
• Strong understanding of E-A-T, Core Web Vitals, schema markup, canonicalization, and international SEO. 
• Excellent project management, task tracking, and reporting discipline. 

Preferred

• Google Analytics (GA4) Certified 
• SEO specialization certifications (Yoast Academy, Moz, SEMrush, HubSpot) 
• Experience in multilingual and multi-region SEO (MENA, EU, APAC) 
• Familiarity with AI-assisted SEO optimization and 

  Generative SEO tools

   like ChatGPT + Surfer