Search & Generative Engine Optimization Executive (SEO & GEO Executive)

5 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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Job Type

Full Time

Job Description

Search & Generative Engine Optimization Executive (SEO & GEO Executive) 

Role Overview

Specialist in Technical SEO, Local Search, and AI-Driven Optimization Strategies 

technical, tactical, and highly analytical SEO & GEO Executive

executes with precision

Key Objectives

  • Improve search engine rankings (Google, Bing) for key commercial keywords. 
  • Enhance Google Business Profile and Maps presence across all serviced locations. 
  • Increase organic traffic, CTR, engagement, and leads. 
  • Strengthen technical SEO health and fix crawl/indexation issues. 
  • Build authority and trust via white-hat backlink acquisition strategies. 
  • Dominate local and multilingual organic SERPs. 

Core Responsibilities

Technical SEO Execution

  • Perform deep-dive technical SEO audits using 

    Screaming Frog

    Sitebulb

    Ahrefs

    , and 

    Google Search Console

  • Fix indexation, crawl errors, canonical issues, robots.txt, sitemap.xml, and redirect chains. 
  • Optimize Core Web Vitals, mobile performance, and TTFB (Time to First Byte). 
  • Review HTML/CSS/JS output for SEO issues (lazy loading, render-blocking resources, etc.). 
  • Implement structured data (schema.org) for local businesses, products, breadcrumbs, FAQs. 
  • Manage international SEO with 

    hreflang tags

    , alternate URLs, and localized sitemaps. 
  • Ensure crawl budget efficiency, log file analysis, and secure site (HTTPS-first) structure. 

On-Page & Content Optimization

  • Conduct keyword clustering, intent analysis, and landing page mapping. 
  • Optimize metadata (titles, meta descriptions), headers (H1–H6), images (alt text), and anchor text. 
  • Create internal linking structures for crawlability and equity distribution. 
  • Work with writers to guide SEO content (briefs, content scoring, semantic expansion). 
  • Use 

    tools

     to align content with NLP-based ranking factors. 
  • Monitor thin content, duplication, and cannibalization, and optimize accordingly. 

 

GEO & Local SEO (Maps + Listings)

  • Set up and optimize 

    Google Business Profiles (GBP)

     for multi-location entities. 
  • Manage 

    NAP (Name-Address-Phone)

     consistency  
  • Track rankings for local “near me” queries and geo-modified terms  
  • Implement geo-targeted landing pages with localized schema and map embeds. 
  • Audit and manage citations, third-party listings, and local directories. 
  • Optimize 

    Apple Business Connect

    Bing Places

    , and relevant review platforms (Trustpilot, GMB Reviews). 

Off-Page SEO & Backlink Strategy

  • Design and run link-building campaigns: guest posts, niche edits, HARO, digital PR. 
  • Use 

    tools

     for scalable outreach. 
  • Analyze referring domains, spam links, and backlink toxicity via 

    Ahrefs

    SEMrush

    , and 

    Majestic

  • Build contextual, industry-relevant backlinks to improve authority and rankings. 
  • Create linkable assets (data-driven blogs, infographics, tools) in collaboration with content teams. 
  • Track link acquisition velocity, anchor text variation, and domain authority growth. 

Analytics, Reporting & Tracking

  • Use 

    Google Looker Studio (Data Studio)

     to create SEO dashboards. 
  • Report monthly on: 
  • Keyword ranking changes (SERP tracking via 

    AccuRanker

    /

    SE Ranking

  • Organic traffic and conversions (via 

    GA4

     and 

    Search Console

  • Backlink performance and domain authority 
  • Local pack (3-pack) rankings and listing health 
  • Analyze user behavior with 

    Hotjar

    Clarity

    , and 

    GA4 Funnel Reports

Required Experience & Qualifications

  • 3–5 years of technical SEO and local SEO experience in high-traffic or multi-location environments. 
  • Proven success in 

    ranking keywords to Page 1

    , growing 

    backlink profiles

    , and 

    optimizing GBP listings

  • Advanced knowledge of 

    SEO tools

  • Crawling: Screaming Frog, Sitebulb 
  • Audits & Backlinks: Ahrefs, SEMrush, Majestic 
  • Local SEO: BrightLocal, Whitespark, Google Business Manager 
  • Analytics: GA4, GSC, Looker Studio, Clarity 
  • Hands-on experience with CMS platforms (e.g., WordPress, Liferay, Joomla) and HTML/CSS debugging. 
  • Strong understanding of E-A-T, Core Web Vitals, schema markup, canonicalization, and international SEO. 
  • Excellent project management, task tracking, and reporting discipline. 

Preferred

  • Google Analytics (GA4) Certified 
  • SEO specialization certifications (Yoast Academy, Moz, SEMrush, HubSpot) 
  • Experience in multilingual and multi-region SEO (MENA, EU, APAC) 
  • Familiarity with AI-assisted SEO optimization and 

    Generative SEO tools

     like ChatGPT + Surfer 

 

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