Search Engine Optimization Specialist

About the Company

We are a fast-growing, innovation-driven digital services company focused on helping brands scale through data-powered marketing, advanced automation, and performance-driven strategies. Our mission is to blend creativity, technology, and analytics to deliver measurable growth for our clients across global markets.

About the Agency

As a full-service digital marketing agency, we specialize in SEO, performance marketing, content strategy, web development, AI-powered automation, and brand consulting. We work with startups, SMEs, and enterprise clients across industries such as eCommerce, SaaS, healthcare, finance, and education. Our culture is built on innovation, continuous learning, and results.

Role Overview

We are seeking a highly skilled SEO & AI Optimization Specialist who can lead our organic growth initiatives using both traditional SEO best practices and modern AI-driven optimization techniques. The ideal candidate will have a strong analytical mindset, hands-on experience with SEO tools, and a deep understanding of how AI is transforming search and digital marketing.

• Key ResponsibilitiesSEO Strategy & ExecutionDevelop, execute, and optimize comprehensive on-page, off-page, and technical SEO strategies.
• Conduct advanced keyword research, competitor analysis, and content gap analysis.
• Optimize website architecture, internal linking, page speed, Core Web Vitals, and mobile performance.
• Monitor ranking performance, organic traffic, and ROI across multiple projects.
• AI-Driven OptimizationLeverage AI tools for keyword discovery, content optimization, predictive analytics, and SERP trend analysis.
• Implement AI-powered content strategies aligned with search intent.
• Use machine learning insights to improve CTR, engagement, and conversion rates.
• Stay updated with AI search trends (SGE, ChatGPT search behavior, voice search, etc.).
• Content & Performance OptimizationCollaborate with content, design, and development teams to ensure SEO best practices.
• Optimize blogs, landing pages, product pages, and website copy for search and conversions.
• Improve E-E-A-T signals and topical authority.
• Link Building & Digital PRDevelop ethical white-hat link-building strategies.
• Execute outreach, guest posting, and digital PR campaigns.
• Analytics & ReportingTrack, analyze, and report key SEO KPIs using GA4, GSC, Ahrefs, SEMrush, Screaming Frog, and AI analytics platforms.
• Provide clear insights, dashboards, and monthly performance reports for internal teams and clients.
• Required Skills & Qualifications3+ years of proven hands-on experience in SEO.
• Strong knowledge of on-page, off-page, and technical SEO.
• Working knowledge of AI SEO tools (ChatGPT, SurferSEO, Jasper, MarketMuse, Frase, etc.).
• Solid understanding of Google algorithms, ranking factors, and search intent.
• Experience with GA4, Google Search Console, Ahrefs, SEMrush, Screaming Frog.
• Strong analytical, problem-solving, and data interpretation skills.
• Basic understanding of HTML, CSS, JavaScript, and CMS platforms

• Location: Kolkata (On-site)Experience Level: Mid to SeniorJob Type: Full-Time