Salesforce Developer

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About Sotbella:

Sotbella

Salesforce Full-Stack Developer (SFDC + SFMC + SFCC + Data Cloud)

Role Overview

Salesforce Full-Stack Developer

Salesforce Core Development (Apex, LWC, APIs)

Key Responsibilities

1. Salesforce Core Development (SFDC)

• Design, develop, test, and deploy solutions using

  Apex, Visualforce, Lightning Web Components (LWC), and Flow

  .
• Configure custom objects, fields, record types, page layouts, and validation rules.
• Develop and maintain

  REST/SOAP APIs

  for third-party integrations (ERP, CMS, Payment Gateways).
• Implement

  batch processes, triggers, and schedulers

  for business automation.
• Ensure scalability, performance, and adherence to Salesforce best practices.

2. Salesforce Marketing Cloud (SFMC)

• Build and manage

  multi-channel campaigns

  (Email, SMS, WhatsApp, Push).
• Use

  Journey Builder

  and

  Automation Studio

  for lifecycle management and recurring jobs.
• Create personalized campaigns with

  AMPscript, SSJS, Dynamic Content, and SQL queries

  .
• Manage

  audience segmentation

  using Data Designer, Contact Builder, and Data Extensions.
• Integrate SFMC with

  Commerce Cloud, Service Cloud, and Data Cloud

  .
• Ensure compliance with

  GDPR, CAN-SPAM, and data privacy laws

  .
• Monitor deliverability, IP reputation, bounce rates, and inbox placement.

3. Salesforce Commerce Cloud (SFCC)

• Develop, customize, and optimize storefronts using

  SFRA (Storefront Reference Architecture)

  .
• Configure

  Business Manager

  for catalogs, products, pricing, promotions, and content slots.
• Build

  custom cartridges

  and integrate with OMS, ERP, and CRM systems.
• Work with

  OCAPI/SCAPI APIs

  for storefront and external integrations.
• Optimize

  site performance, SEO, and mobile responsiveness

  .
• Implement

  Einstein AI

  features (recommendations, predictive sort, personalization).

4. Data Cloud & Cross-Cloud Integrations

• Connect

  Data Cloud

  to unify customer data from multiple touchpoints.
• Build real-time audience segments for

  activation in SFMC and SFCC

  .
• Ensure smooth data pipelines with

  MuleSoft, Salesforce Connect, or custom APIs

  .
• Conduct

  data cleansing, deduplication, and transformation

  .
• Enable

  Einstein AI insights

  for personalization and predictive analytics.

5. CI/CD, Testing & Deployment

• Write unit tests with

  >85% code coverage

  .
• Manage sandbox-to-production deployments using DevOps tools and change management best practices.
• Contribute to

  test automation frameworks

  for regression and UAT cycles.

6. Collaboration, Documentation & Innovation

• Work closely with

  product managers, analysts, designers, and marketing teams

  .
• Prepare and maintain

  technical documentation, user guides, and data dictionaries

  .
• Train internal teams on Salesforce features and best practices.
• Stay updated with

  Salesforce releases, new features, and AI/Einstein enhancements

  .
• Proactively suggest improvements to increase efficiency, personalization, and ROI.

Interested candidates directly share the cv on ishpreet@sotbella.com /hr@sotbell.com and directly connect on 9773981620/9667976992