Salesforce Account Engagement Campaign Specialist - India based

AKT Global is one of the leading People Experience Digital Solution consultancies. We partner with our customers across EMEA and North America to create exceptional employee experience and build future-ready HR functions. Our People Advisory practice provides strategic guidance on HR transformation, while our Digital HR Practice provides implementation, development and support for a comprehensive SAP-centric portfolio including SuccessFactors, Qualtrics, Fieldglass and Concur.

AKT is seeking a skilled Salesforce Account Engagement Campaign Specialist to join our Sales & Marketing operations team. The ideal candidate will be responsible for executing and optimizing marketing automation campaigns using Salesforce Account Engagement (formerly Pardot). This role requires expertise in lead nurturing, campaign configuration, and marketing automation best practices to drive engagement and conversion across our customer journey.

This is a full time and hybrid position, open to candidates based in Kolkata, India.

Key Responsibilities:

Campaign Management & Execution

• Design, build, and execute marketing automation campaigns using Salesforce Account Engagement
• Configure and manage drip campaigns, nurture programs, and automated workflows
• Set up lead scoring models and grading systems to optimize lead qualifications
• Create and manage dynamic lists and segmentation strategies
• Implement A/B testing for email campaigns and landing pages

Technical Configuration & Operations

• Configure Account Engagement features including forms, landing pages, and email templates
• Set up and maintain prospect lifecycle management and lead routing rules
• Manage data synchronization between Account Engagement and Salesforce CRM
• Configure custom fields, automation rules, and completion actions
• Responsibility for Account and Contact data hygiene, including Account hierarchy management and data enrichment

Performance Analysis & Optimization

• Monitor campaign performance metrics including open rates, click-through rates, and conversion rates
• Analyze prospect behavior and engagement patterns to optimize campaigns

Job Requirements:

• Proven experience with Salesforce Account Engagement (Pardot) administration and campaign execution
• Strong understanding of marketing automation principles and best practices
• Experience with data synchronization and integrations between Salesforce, Account Engagement, and ZoomInfo
• Experience with email marketing, lead nurturing, lead scoring and conversion optimization
• Strong skills in Salesforce reporting and dashboard creation.
• Hands-on experience with Salesforce Flows and automation setup

Personal Skills:

• Strong attention to detail and quality assurance mindset
• Ability to work independently and manage multiple priorities.
• Excellent communication skills for cross-functional collaboration
• Problem-solving mindset with continuous improvement focus
• Proficient in English - verbal and written

AKT Offers:

• A wide range of benefits and opportunities for career growth
• Realistic growth opportunities into either technical practices or business consulting environment
• Flexible working hours
• Stimulating and collaborative working environment
• International business environment (offices in the UK, DACH, India, Cyprus, France, North America, Israel, and Czech Republic)