Sales Operations Manager

Job Title:

Location

Experience

Coforge is seeking a dynamic and results-oriented Sales Operations Manager to lead strategic sales initiatives, optimize outreach efforts, and drive revenue growth. This role blends hands-on sales operations with strategic planning, reporting, and cross-functional collaboration. The ideal candidate will have a strong background in business strategy, CRM management, and executive-level communication.

Sales Strategy & Planning

• Develop and execute vertical strategies to meet quarterly and annual revenue targets.
• Collaborate with business heads and account leaders to identify growth opportunities and optimize revenue streams.
• Lead short- and long-term business planning, account mapping, and opportunity identification.
• Drive BU and sub-BU performance reviews, aligning sales goals with business objectives.

Sales Operations & Outreach

• Maintain and manage a centralized database of companies and contacts.
• Execute 50+ targeted daily reach-outs via email, InMail, and phone calls.
• Ensure CRM compliance and oversee pipeline management, deal tracking, and sales team efficiency.
• Monitor and enhance sales effectiveness through performance metrics and feedback loops.

Account Planning & Growth Strategies

• Support account teams in developing strategic account plans.
• Identify whitespace opportunities and drive account expansion initiatives.
• Collaborate with delivery and marketing teams to tailor solutions for key accounts.

Market Research & Intelligence

• Conduct in-depth research and share 2–3 biweekly insights on target accounts, personas, and industry trends.
• Refine GTM strategies and strengthen account planning effectiveness.

Reporting & Analytics

• Prepare weekly and monthly reports on outreach performance, meeting conversions, and strategic KPIs.
• Deliver executive dashboards and presentations for leadership reviews.
• Track BU and sub-BU performance metrics and provide actionable insights.

Proposal & Bidding Support

• Monitor RFP portals and identify relevant bidding opportunities.
• Collaborate with internal teams to ensure timely and accurate proposal submissions.

Program & Project Management

• Lead GTM initiatives and strategic programs (e.g., FHIR, OCR) with cross-functional teams.
• Define business requirements and support partnership synergy efforts.

Training & Development

• Participate in domain-specific and soft skills training to enhance sales effectiveness.
• Conduct workshops and sessions to improve sales team capabilities.

Cross-Functional Collaboration

• Liaise with delivery, finance, and marketing teams across geographies to support business decisions.
• Maintain operating cadences to ensure discipline and continuous improvement in sales processes.

Required Skills & Qualifications:

• 8+ years of experience in sales operations, strategy, or business planning.
• Strong communication, leadership, and analytical skills.
• Proficiency in Excel, PowerPoint, Power BI, MS Dynamics CRM, SAP, SQL.
• Experience with Agile and Waterfall methodologies.
• MBA from a reputed institution preferred.