Sales Manager

Sales Manager – Gym & Fitness Equipment

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Job Type:

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Position Summary:

Sales Manager

You will play a critical role in scaling our operations and contributing to our position as a market leader in the fitness industry.

Key Responsibilities:

Sales Leadership & Strategy:

·      Develop and execute strategic plans to achieve sales targets and expand the customer base.

·      Analyze market trends, customer insights, and competitor activities to refine sales strategies.

·      Forecast sales performance and deliver accurate reporting to senior leadership.

·      Identify and secure new business opportunities across regional and national markets.

Client Engagement & Business Development:

·      Establish and maintain strong, long-lasting customer relationships.

·      Understand customer needs and recommend appropriate fitness equipment solutions.

·      Conduct site visits, demos, presentations, and consultations with prospective clients.

·      Negotiate pricing, terms, and contracts in alignment with business objectives.

Team Management & Development:

·      Recruit, train, and mentor a team of sales representatives or territory managers.

·      Set clear performance goals and KPIs; monitor and manage performance through regular feedback and coaching.

·      Foster a collaborative and competitive team culture focused on growth and accountability.

Product & Market Expertise:

·      Maintain expert-level knowledge of the company’s product lines including cardio machines, strength equipment, functional training tools, accessories, and wellness tech.

·      Advise customers on layout planning, installation, and maintenance.

·      Serve as the go-to resource for technical inquiries and post-sale service coordination.

Qualifications:

Required:

·      Bachelor’s degree in Business Administration, Marketing, Sports Management, or related field.

·      4+ years of B2B or B2C sales experience in the fitness, health, or commercial equipment industry.

·      Demonstrated success in closing large contracts and meeting/exceeding sales targets.

·      Strong presentation, communication, and negotiation skills.

·      Proficient in CRM platforms and Microsoft Office Suite.

·      Willingness to travel locally, regionally, or nationally as needed.

Preferred:

·      Existing contacts in the fitness or wellness industry (e.g., gyms, clubs, hotels, PTs, schools).

·      Experience managing a sales team or distributor network.

·      Understanding of fitness equipment layout planning, installation, and servicing.

·      Experience selling to government, hospitality, or institutional clients.

Key Competencies:

·      Goal-oriented with a track record of hitting or exceeding quotas

·      Entrepreneurial mindset with a “hunter” mentality

·      Leadership with strong team-building and mentoring abilities

·      High emotional intelligence and customer-centric approach

·      Analytical and solution-focused problem solver

·      Strong organizational and time-management skills