Sales Executive - Modern Trade

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Note:

distributor-led general trade sales

Job Summary

Sales Executive – Modern Trade

hands-on store-level execution

Key Responsibilities

1. Modern Trade Store Management

• Handle assigned

  modern trade outlets only

  (no distributor or GT sales responsibility).
• Ensure

  product availability, correct assortment, planogram compliance

  , and shelf standards.
• Conduct regular

  store visits and execution audits

  .

2. Sales & Target Achievement

• Drive

  secondary sales (sell-out)

  from modern trade stores.
• Track

  daily, weekly, and monthly sales

  against targets.
• Support execution of

  in-store promotions, offers, and campaigns

  to improve conversion.

3. Beauty Advisor / Promoter Coordination

• Coordinate with

  Beauty Advisors / Promoters

  deployed at stores.
• Ensure

  attendance, grooming standards, product knowledge, and sales focus

  .
• Provide on-ground support during

  brand days, demos, and activations

  .

4. Customer Engagement & Product Demonstration

• Support and monitor

  product demonstrations, trials, and consultations

  .
• Ensure a high standard of

  customer experience and brand representation

  .

5. Stock & Inventory Management

• Monitor

  store-level stock

  , minimum stock levels, and replenishment needs.
• Coordinate with internal teams for

  timely replenishment and stock movement

  .
• Track and report

  damaged, expired, or slow-moving inventory

  .

6. Visibility & In-store Execution

• Ensure execution of

  in-store branding, fixtures, testers, gondolas, and promotional displays

  .
• Support

  new product launches and seasonal campaigns

  at store level.

7. Reporting & Market Feedback

• Submit

  daily sales reports, store visit reports, and audit observations

  .
• Share

  competitor activity, pricing, schemes, and market feedback

  with the team.

Key Skills & Competencies

• Hands-on experience in

  Modern Trade retail execution

• Exposure to

  beauty / personal care / FMCG categories

• Ability to manage and motivate

  Beauty Advisors / Promoters

• Strong communication and interpersonal skills
• Understanding of

  planograms, shelf execution, and store audits

• Basic proficiency in

  MS Excel and reporting formats

Clear Preference

• ✅

  Modern Trade experience is mandatory

• ❌

  Distributor / General Trade–only profiles will not be preferred

Education

• Graduate in any discipline (mandatory)
• Beauty, cosmetology, or retail-related training will be an added advantage

KPIs

• Sales target achievement
• Store execution & visibility score
• Stock availability & replenishment accuracy
• Promoter productivity and compliance
• Quality and timeliness of reporting