Sales Development Representative

Core Roles & Responsibilities

1. Lead Generation & Market Research

• List Building:

  Conduct extensive research to identify high-potential prospects across India and international markets (US, UK, MEA, etc.).

• Data Enrichment:

  Use

  LinkedIn Sales Navigator

  , ZoomInfo, or Apollo to find verified contact details (emails and direct dials).

• Market Mapping:

  Segment prospects by industry, company size, and "pain points" to ensure personalized outreach.

2. Multi-Channel Outreach

• Cold Calling:

  Execute daily outbound calls to introduce our solutions and book discovery meetings or close deals.

• Email Marketing:

  Design and manage automated email sequences (drip campaigns) that feel personal and professional.

• LinkedIn Prospecting:

  Send tailored connection requests and InMails to decision-makers to build a professional network.

3. CRM & Sales Operations

• Pipeline Management:

  Maintain a "clean" CRM (HubSpot, Salesforce, or Zoho) by logging every interaction, call, and email.

• Lead Scoring:

  Categorize leads based on their level of interest and engagement to prioritize follow-ups.

• Reporting:

  Track Key Performance Indicators (KPIs) such as open rates, response rates, and meeting-set ratios.

Value-Add Responsibilities (To Enhance Your Sales Process)

I recommend adding these to ensure the candidate doesn't just "find leads" but actually "optimizes" your sales.

• A/B Testing:

  Constantly test different email subject lines and call scripts to see what resonates best with Indian vs. International clients.

• Objection Handling Playbook:

  Create and update a document that lists common prospect "no's" and the best rebuttals to overcome them.

• Content Collaboration:

  Feed insights from sales calls back to the marketing team to help them create better brochures or case studies.

• Video Prospecting:

  Use tools like Loom or Vidyard to send short, personalized video pitches to high-value "Tier 1" prospects.

• Competitor Monitoring:

  Keep a pulse on what competitors are offering and use that intelligence to pivot your pitch in real-time.

Requirements & Skills

• Experience:

  1 years in B2B sales or Lead Generation (Global experience preferred).

• Technical Stack:

  Proficiency in

  LinkedIn Sales Navigator

  and at least one major

  CRM

  .

• Communication:

  Exceptional verbal and written English (must be able to navigate different accents and business cultures).

• Mindset:

  Highly resilient, "hunter" mentality, and a self-starter who doesn't need constant supervision.