SaaS Marketer

SaaS Marketer

📍 Location: Remote | Base: Gurugram

🕒 Type: Full-time | Experience: 8+ years

https://cyberforcehq.com/jobs/SaaS-Marketer-685bd58262331b4a7f9f652d

(APPLY DIRECTLY THROUGH THIS LINK)

SaaS Marketer with 8+ years

You’ll lead global growth initiatives across markets, rapidly acquire customers, expand reach, and drive revenue. You’ll build and manage a marketing engine that delivers scalable results, combining the speed of a startup with the precision of a performance-led GTM team.

Key Responsibilities (KRAs)

• Define and execute a unified global growth strategy spanning digital marketing, content, ABM, partnerships, and event channels.
• Own and drive marketing-sourced pipeline and revenue targets globally, with full accountability for CAC and conversion metrics.
• Build, lead, and mentor a high-performing marketing team across Content, Product Marketing, Digital, and Growth Ops.
• Deliver world-class demand generation and conversion-focused campaigns using data, experimentation, and automation.
• Deeply collaborate with Sales, Product, and Customer Success to align messaging, feedback loops, and GTM outcomes.
• Use analytics to continuously optimise performance, shorten sales cycles, and reinforce product-market fit across regions.
• Drive brand positioning and category leadership for our portfolio companies, particularly HumanFirewall.io.
• Generate high-intent leads across international markets, using intent-based campaigns and targeted outreach.
• Collaborate with Product to influence roadmaps based on regional insights and customer feedback.
• Evaluate, onboard, and manage external agencies or tech partners to scale execution.

What You Bring Skills

• Proven success leading Marketing team for SaaS or cybersecurity products, ideally from startup to scale (50 to 300+ team size).
• Deep expertise in Saas marketing, performance channels, conversion optimisation, and funnel analytics.
• Highly proficient in marketing automation tools, analytics platforms, A/B testing frameworks, and funnel metrics (CAC, LTV, SQL, etc.).
• Strategic thinking, balanced with tactical execution, can zoom out to set vision and zoom in to get things shipped.
• Strong leadership, team-building, and cross-functional collaboration skills.
• Exceptional storytelling and brand positioning capability, especially in competitive B2B markets.
• Experience in cybersecurity is highly preferred.
• Bachelor’s degree in Marketing, Business, Technology, or a related field.

Skills

Growth Strategy & GTM Planning, Demand Generation, Account-Based Marketing (ABM), Performance Marketing: PPC, SEM, Social Ads, SEO & Content Strategy, Funnel Analytics & KPI Management (CAC, LTV, MQLs, SQLs), A/B Testing & Experimentation, Conversion Rate Optimization (CRO), Marketing Automation (HubSpot, Marketo, Pardot), CRM Proficiency (Salesforce, Zoho CRM, MS Dynamics), Revenue Pipeline Ownership, Global/International GTM Execution, Cross‑functional Leadership & Collaboration, Data-Driven Decision Making & Marketing Analytics, Team Building & Mentoring, Brand Positioning & Category Leadership, Partnerships & Channel Marketing, Retention & Customer Lifecycle Marketing, Product Feedback & Roadmap Influence, Cybersecurity Domain Expertise, Saas Marketing