Regional Sales Manager

Job Title: P3 Regional Sales Manager (Adhesives/Construction Materials)

Location: [Insert City/Region]

Reporting To: CEO

CTC Range: 6.5L–9L per annum (Negotiable for competitor brand experience)

About the Role:

We are seeking a dynamic and driven Regional Sales Manager to lead a team of Sales

Managers (P1) and Sales Executives (P2P) across designated zones. This is a highownership role focused on building markets from scratch, creating territory-specific

strategies, and driving sales performance.

This is not a role for someone used to just managing a system — we’re looking for a

builder, someone who understands industrial sales, takes initiative, and can mentor and

lead their team with energy and accountability.

Key Responsibilities:

• Build new markets and territories for adhesives and construction chemicals.
• Develop and execute regional sales strategies from scratch (not just follow SOPs).
• Manage and mentor P1 and P2P teams, ensuring daily lead follow-ups and closures.
• Conduct ground activities like contractor meets, dealer activations, and field

demos.

• Coordinate with technical teams to plan site demos and ensure project success.
• Use CRM and data to track performance, identify issues, and push productivity.
• Ensure product penetration in industrial segments with consultant/specifier

awareness.

• Monitor competitor activity and adjust field strategy accordingly.

Ideal Candidate Profile:

• 5+ years of experience in the adhesive/cement/construction chemical industry.
• Proven track record in setting up and growing markets (not just maintaining them).
• Prior experience in leading a team and building distributor/dealer networks.
• Strong understanding of industrial buying cycles, influencers, and application

needs.

• Preferably from a competitor brand (e.g., MYK, Roff, Laticrete, Ardex Endura, etc.).
• Self-starter with ownership mindset, target orientation, and market intelligence