Regional E-scooter Sales & Network Expansion Managing Director

VinFast is seeking a dynamic and results-oriented Director of Sales & Dealer Network Expansion to lead the commercial growth of its E-Scooter in the India. This leader will be responsible for driving national sales performance, developing a strong and sustainable dealer network, and ensuring VinFast’s brand and products achieve maximum market reach and impact.

1Objectives of the Role

• Build and expand VinFast’s dealer network nationwide, ensuring full market coverage and operational excellence.
  
• Deliver sales volume, market share, and profitability targets through effective retail and wholesale strategies.
  
• Strengthen dealer engagement and performance management across key provinces and cities.
  
• Lead the sales organization, drive process efficiency, and enhance customer experience through professional retail standards.
  
• Collaborate with regional and global teams to align on business strategy, pricing, and market execution.
  

1.Key Responsibilities

Sales Strategy & Performance

• Develop and execute national/ regional sales strategies to meet short- and long-term business objectives.
  
• Analyze sales trends, market opportunities, and customer behavior to inform strategic decisions.
  
• Manage sell-in and sell-out performance, ensuring alignment between factory output and dealer demand.
  
• Drive achievement of monthly, quarterly, and annual targets for both unit volume and revenue.
  

Dealer Network Development

• Identify, recruit, and onboard qualified dealer partners across strategic locations.
  
• Define dealer operating standards (1S/3S models) and ensure compliance with VinFast guidelines.
  
• Negotiate dealer contracts, margin structures, and investment plans to ensure win–win business sustainability.
  
• Evaluate dealer performance using KPIs on sales, service quality, and customer experience; implement corrective actions when needed.
  

Channel & Retail Excellence

• Strengthen the dealer management framework, including sales training, incentive programs, and retail audit processes.
  
• Work closely with marketing and after sales teams to design campaigns that drive showroom traffic and conversion.
  
• Ensure brand consistency and high retail experience at all customer touchpoints.
  

Cross-functional Collaboration

• Partner with the Marketing and Sales Operations teams to ensure seamless coordination of pricing, promotion, and product launches.
  
• Support the CEO India in strategic planning and national business reviews.
  

2.Required Skills and Qualifications

• Bachelor’s degree in Business, Marketing. (Master’s preferred).
  
• Minimum 7 years of experience in sales, distribution, or dealer network management within two-wheeler, automotive industry.
  
• Proven success in building and managing dealer networks and achieving large-scale sales growth.
  
• Strong financial acumen and experience managing sales targets, budgets, and profitability.
  
• Excellent relationship-building skills with dealers, distributors, and business partners.
  
• Excellent communication, negotiation, and relationship-building skills.
  
• Demonstrated leadership ability to motivate and develop high-performing teams.
  
• Fluent in English
  

3

• Entrepreneurial mindset.
  
• Experience in start-up or market-entry environments within mobility or energy sectors.
  
• Data-driven and digitally literate, with understanding of DMS, and retail analytics systems.
  
• Passionate about sustainability, customer experience, and innovative mobility solutions.