Proposition Specialist (Enterprise GTM Execution)

As an expert in GTM execution and comfortable with enterprise complexity, you will be responsible for owning end-to-end Go-to-Market execution for IDfy's enterprise propositions. This will involve turning strategy into action, action into pipeline, and pipeline into adoption. Your role will be deeply hands-on, encompassing campaigns, workflows, events, follow-ups, CRM mastery, and stakeholder alignment, all of which you will handle with precision and speed. **Key Responsibilities:** - Execute full-funnel GTM campaigns across target enterprise segments from planning to outreach to reporting. - Build, optimize, and maintain lead workflows to ensure zero drop-offs between campaigns and Sales. - Drive pipeline activities such as prospecting, event engagement, lead capture, list building, nurturing, and follow-ups. - Utilize HubSpot (or Salesforce/Salesloft/Outreach) to run campaigns, track performance, manage data, and report on pipeline/adoption metrics. - Attend industry events to generate high-quality pipeline, capture leads, support demos, run on-ground enablement, and ensure post-event conversions. - Collaborate closely with Sales & Marketing to refine messaging, improve targeting, and orchestrate multi-channel campaigns. - Support Sales Enablement with necessary content, decks, demos, and collateral for active cycles. - Build and maintain relationships with key industry stakeholders to ensure continuous pipeline creation. - Track, analyze, and report on campaign performance, turning insights into optimizations. **Qualifications Required:** - Proven experience in executing GTM plans that drive tangible results in B2B enterprise environments with complex sales cycles. - Proficiency in CRM platforms, preferably HubSpot, for building workflows, tracking data, and measuring impact. - Strong communication skills to effectively engage with clients, prospects, partners, and sales teams. - Ability to comprehend complex enterprise solutions and articulate their value clearly. - Experience in cross-functional collaboration, particularly between Sales, Marketing, Partnerships, and external stakeholders. - Strong belief in the importance of follow-ups, clean data, and well-run workflows for impactful outcomes. **Additional Company Details:** IDfy offers you the opportunity to shape GTM execution for enterprise propositions that facilitate verification, trust, and onboarding at scale for prominent names in BFSI, Fintech, Gig, and more. The company fosters a fast-paced environment that encourages experimentation, ownership of outcomes, and a culture that values action and clarity of execution. Join a team that is dynamic, collaborative, and passionate about solving real-world problems that make a difference.,