Program Manager - Sales

Overview

Program Manager – Sales

Key Responsibilities

Sales Strategy & Planning

• Partner with sales leadership to define annual and quarterly sales objectives.
• Translate business goals into

  scalable programs

  that drive pipeline growth and sales performance.
• Identify and implement best practices to optimize sales processes.

Program Management & Execution

• Own end-to-end execution of

  strategic sales programs and initiatives

  across regions/segments.
• Define program scope, objectives, success metrics, timelines, and deliverables.
• Drive adoption of sales enablement tools, CRM enhancements, and process improvements.

Performance Management & Analytics

• Track sales performance against KPIs (revenue, pipeline health, conversion, customer acquisition costs).
• Generate

  dashboards and insights

  to guide sales leadership on performance trends and areas for improvement.
• Support forecasting, pipeline reviews, and executive reporting.

Cross-Functional Collaboration

• Work closely with Marketing to align demand-generation campaigns with sales initiatives.
• Partner with Operations and Finance to ensure accurate

  quotas, incentives, and compensation plans

  .
• Collaborate with Product teams to integrate customer feedback into product development.

Change Management & Enablement

• Drive adoption of new processes, tools, and systems within the sales team.
• Design and run training programs, playbooks, and enablement resources.
• Act as a bridge between frontline sales and leadership, ensuring alignment and smooth execution.

Qualifications

• Bachelor’s degree in Business, Sales, Marketing, or related field (MBA preferred).
• 3+ years of experience in

  sales operations, program management, or sales strategy

  .
• Strong understanding of

  sales processes, and data analytics

  .
• Proven ability to manage cross-functional programs with measurable business outcomes.
• Excellent communication, stakeholder management, and problem-solving skills.
• Strong analytical mindset with proficiency in

  Excel, Google Sheets,SQL, or similar tools

  .

Key Skills

• Program/Project Management
• Sales Operations & Enablement
• CRM (Salesforce, HubSpot, or similar)
• Strategic Planning & Execution
• Data Analytics & Reporting
• Cross-Functional Collaboration
• Change Management