Product Marketing Specialist

We are seeking a passionate Marketing Specialist with a strong interest in technology and innovation to join our dynamic team. In this role, you will play a crucial part in positioning DaVinci as a market leader in the smart manufacturing sector. You will work in a fast-paced, product-driven environment, utilizing your creativity and technical aptitude to execute impactful marketing strategies and campaigns that drive global awareness and engagement.

Key Responsibilities:

1. Digital Marketing Execution:

• Develop and implement digital marketing campaigns to highlight DaVinci’s unique capabilities in global markets (MENA, US, and beyond).
• Optimize SEO/SEM strategies to enhance product discoverability and engagement.

2. Product-Focused Content Creation:

• Create high-quality, technical content such as product guides, whitepapers, case studies, and blog posts tailored to the manufacturing industry.
• Collaborate with the design team to develop engaging visuals, including infographics and product demos.

3. Tech-Driven Marketing Strategies:

• Leverage marketing automation tools (HubSpot, Marketo) and CRM platforms (Salesforce) to drive lead generation and nurturing.
• Utilize analytics tools (Google Analytics, Tableau) to track and optimize campaign performance.

4. Social Media & Branding:

• Strategically manage social media channels to position DaVinci as the go-to solution for smart manufacturing.
• Drive thought leadership through engaging posts, webinars, and industry discussions.

5. Market Research & Insights:

• Conduct competitor analysis and identify positioning opportunities for DaVinci.
• Monitor industry trends and adapt marketing strategies to maintain product relevance and impact.

6. Cross-Team Collaboration:

• Collaborate with product teams to understand new features and translate them into compelling marketing messages.
• Work closely with sales teams to align marketing initiatives with business objectives and customer needs.

Required Skills & Qualifications:

• Educational Background: Bachelor’s degree in Marketing, Business Administration, or a related field (technical background preferred).
• Experience: 2 – 5 years in B2B marketing, SaaS marketing, or product marketing for tech companies.

Technical Skills:

• Marketing Automation: HubSpot, Mailchimp.
• CRM: Salesforce or similar.
• Analytics: Google Analytics, Tableau, or Power BI.
• SEO/SEM: SEMrush, Ahrefs, Google Ads.
• Social Media: LinkedIn and Instagram.
• Content: Blogs or Articles.

Other Skills:

• Strong technical writing skills to communicate DaVinci’s capabilities and value proposition effectively.
• An analytical mindset with the ability to derive insights from complex data.
• Knowledge of graphic design tools (Canva, Figma, Adobe Suite) is preferred.
• Enthusiasm for technology and product innovation, with a drive to stay updated on market trends.